Posts made in September, 2019

on Sep 13, 2019

By Taruka Srivastav Digital telco Circles.Life has entered into a strategic partnership with Australian telco brand Optus to expand its digital services. According to the April to June 2019 quarterly report from the Australian Telecommunications Industry Ombudsman (TIO) and Communications Alliance, telco complaints have consistently remained at a rate of over six complaints per 10,000 services in operation (SIO). For complaints type, customer service made up the most complaints at 40% overall. Circles.Life will aim to combat the problem with its technology. The digital telco has moved from hardware appliances to a software-based cloud environment in recent times. Its Circles-X tech stack enables the company to Read full story › Source: The Drum...

on Sep 13, 2019

By John Glenday Google has sought to see off critics who accuse it of presiding over a monopoly in the digital advertising space, by claiming that the sector is ‘crowded and competitive’ with Adobe, Amazon and Facebook among a slew of rivals all battling it out for advertiser custom. The spirited attempt at downplaying Google’s true scale was issued in the form of a blog post by vice president of product management Sissie Hsiao, who wrote: “There are thousands of companies, large and small, working together and in competition with each other to power digital advertising Read full story › Source: The Drum...

on Sep 12, 2019

By John Glenday Clothing brand Lacoste has bolstered its management team with a double appointment designed to simultaneously overhaul its marketing and distribution arms. Former chief marketing officer of French flash sales firm Vente Privee Catherine Spindler leads the charge as the newly installed executive vice president of marketing and branding, joined by her new colleague Jean-Louis Delamarre as vice president of markets and distribution. Spindler built her career at LVMH, going onto hold a variety of communication and marketing roles at Yves Rocher and also served as vice president of the Dr Pierre Ricaud brand. Delamarre meanwhile spent two Read full story › Source: The Drum...

on Sep 12, 2019

By Taruka Srivastav Yahoo Japan has bought the majority of online fashion retailer Zozo for $3.70bn to combat the growth of Amazon and Rakuten in Japan. As part of the acquisition, Zozo founder Yusaku Maezawa has agreed to sell a stake of around 30%, leaving him with about 6% and will further step down as chief executive of the retailer. However, Maezawa will continue to participate in Zozo events, and will be referred to as the company’s founder. He further plans to pursue personal interests, such as becoming the first tourist to fly around the moon in Elon Musk’s SpaceX program. The Read full story › Source: The Drum...

on Sep 11, 2019

By Christopher Laas It is commonly known that 80+% of the online travel agency (OTA) industry is owned by two giants called Priceline (who own Kayak and Booking.com) and Expedia (who own the likes of Hotels.com, Orbitz and Travelocity). Together they have put hard-working hoteliers at their mercy, trading reach for high commission fees. However, it doesn’t have to be this way for your hotel business. If you could reduce OTA bookings, but increase direct revenues and make additional revenue, would you? We have helped a UK partner of ours reduce OTA bookings by nearly 50%, while increasing direct revenue by 15%, Read full story › Source: The Drum...