Posts made in September, 2019

on Sep 11, 2019

By Imogen Watson Following Lab’s acquisition of Reflect Digital, a newly formed holding group structure has been created to allow the two agencies to will remain as separate agencies, under the name ‘Lab Group.’ This is the independent agency’s first acquisition since it was formed in 2003. Kent-based Reflect Digital specialises in SEO, PPC and analytics, boasting a client list that includes Betfair, South Western Railway and Egress Software – to add to Lab’s client list that includes Danone, Tipi, and The Guardian. Following the acquisition, Lab is to consolidate its marketing businesses under one umbrella – Lab Group – in order to Read full story › Source: The Drum...

on Sep 10, 2019

By John Glenday Johnny Depp has come out fighting amid claims he helped facilitate the ‘cultural appropriation’ of Native American imagery for a Dior advert, by insisting the promotion was ‘made with respect’. Depp was dragged into the controversy by co-star Tanya Beatty who issued a public call on Instagram for him to make a charitable donation as recompense for having ‘blatantly disrespected indigenous culture’, an idea Depp now seems unlikely to take up. In a robust defence of the ‘Just Ad Indian’ campaign for Dior Sauvage, Depp said: “A teaser is obviously a very concentrated version of images Read full story › Source: The Drum...

on Sep 10, 2019

By John Glenday B2B agency Gyro has renewed leadership of its New York office with the promotion of Kim Corrigan as managing director. Drawing upon over two decades of industry experience Corrigan will be tasked with spearheading future growth and improving relationships with new and existing clients while also juggling collaboration with Gyro’s global leadership under the direction of U.S. chief operating officer Adryanna Sutherland. Sutherland said: “Kim is the consummate professional and shares our vision to nurture a strong culture of collaboration, innovation and all-around success for our employees and clients alike. I look forward to continuing our work together.” Corrigan added: “In Read full story › Source: The Drum...

on Sep 10, 2019

By Kevin Chesters Procurement departments always seem to get a hard time. They seem to have been getting a particularly hard time of late due to that BBH/Audi thing which has been a bit of a PR nightmare from day one. However, for the record, I don’t think that pitch was called out of spite or malevolence – and procurement-led pitches of this type are not unusual with European clients. But that’s not what I want to talk about. Before I start on this possibly controversial (and definitely contrary) point of view, it’s worth saying that I’m fully aware that Read full story › Source: The Drum...

on Sep 9, 2019

By John Glenday Integrated communications agency Grayling is to unite its UK and European arms as part of moves to integrate 17 markets stretching from the UK to Russia. A new leadership team led by UK chief executive Sarah Scholefield and Europe chairman Richard Jukes will champion greater collaboration between offices, practices and services. Scholefield remarked: “Bringing continental Europe and the UK under one structure and united leadership reinforces our determination to share best practice and insights from across the region to the benefit of our clients and our staff.” Jukes added: “We have a very robust portfolio of services across both Read full story › Source: The Drum...