By John Glenday Roku TV is to continue its onward march throughout Europe via an expansion of its licensing program to enable more manufacturers low-cost smart TVs throughout the continent. Hisense will be among the first to take advantage of this market with the production of its own branded displays in the UK this autumn, which will combine the Roku operating system and streaming channels with Hisense hardware. Positioned as a foolproof interface for consumers to navigate content Roku prides itself on eliminating unnecessary menus and options to cleanly present all available content in one place. They also provide access to Read full story › Source: The Drum...
Read MoreBy Madi Bruce Small businesses are the backbone of our country, and when it comes to growth, some find the scaleup push a challenge. What’s truly great about Britain is our community of entrepreneurs; experts in all things business that are driving our startup climate forward, while willing to give a leg-up to those facing small business challenges and roadblocks. Did you know that small businesses and SMEs turned over £2 trillion last year alone? Small business owners should be celebrated. And that’s just why The Drum, in partnership with Mailchimp, is hosting a breakfast event on September 16th called Small Read full story › Source: The Drum...
Read MoreNavigating Advertising Week New York is a whole workout. Between panel sessions, networking events and all the corporate chaos, it’s easy to get burnt out. Thanks to The Drum, you can now enjoy the humdrum of Advertising Week with a nice cold pint down the pub. What’s going on at The Drum Arms? We do Advertising Week a little differently at The Drum, giving you an alternative to the usual Advertising Week sketch. At The Drum Arms (also known as McHale’s Bar & Grill on 51st and 8th avenue), we will host a series of low-key panels and high energy Read full story › Source: The Drum...
Read MoreBy Imogen Watson HSBC has created a soundscape album for the 74% of international students who say they miss the sounds of their hometown while studying abroad. After commissioned research, HSBC identified the sound of people talking in their native language (50%), the hustle and bustle of local markets (26%), the rumble of public transport (25%), and birds, insects or native animals (20%) as the main sounds foreign students miss when they are away from home. In a bid to help the community of 432,001 international students feel more connected to home while studying in the UK, HSBC has recorded a number soundscapes to Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Diageo has called a review of its global media business, putting its planning and buying agency roster on high alert. The Guinness, Smirnoff, Gordon’s and Johnny Walker producer said it was “industry best practice” to review such a big media account “every few years”. Giving some indication of what Diageo would be looking for from agencies, a spokesperson added: “We have decided that the time is right to review our media agencies globally to ensure that we continue to be at the forefront of media planning and data-driven marketing plans.” Dentsu Aegis-owned Carat has handled the bulk of Diageo’s Read full story › Source: The Drum...
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