Posts made in September, 2019

on Sep 6, 2019

By John Glenday Huddersfield Town has been left counting the cost of an unorthodox kit change after finding itself on the receiving end of a £50 fine imposed by the Football Association for flouting advertising rules. The charge was levied after players were seen decked out in a prominent Paddy Power branded sash during a pre-season friendly with Rochdale, a deliberate spoof designed to promote the fact that the club was going to remove sponsor logos from its shirt as part of the bookmakers ‘unsponsor‘ campaign. FA officials failed to see the funny side however by imposing the fine Read full story › Source: The Drum...

on Sep 6, 2019

By John Glenday The National Football League (NFL) is to participate in a series of ‘Ask Me Anything’ online discussions after agreeing to a wider digital content and advertising deal with Reddit. In an effort to open up to fans, the league will field current and former players, executives, personnel and fans to be grilled by Reddit users in a free form chat at least once per month, supported by a digital video series which will be distributed via Reddit as well as the NFL’s social channels, website and TV network. Crucially the format permits controversial topics to be broached, exposing Read full story › Source: The Drum...

on Sep 6, 2019

By Rebecca Stewart Debenhams’ longtime marketing boss Richard Cristofoli has “regretfully” exited the business amid an executive shake-up designed to return the struggling retailer to health. As first reported by Drapers, the brand’s managing director for marketing, beauty and digital is to leave the business after eight years in the top marketing job. The changes come as part of a wider restructure from newly-enlisted chief executive Stefaan Vansteenkiste. The boss wants to streamline senior operations at the business, which is plotting 50 store closures after signing a company voluntary arrangement (CVA) earlier this year Stores, operations and food managing director Mark Read full story › Source: The Drum...

on Sep 5, 2019

By Taruka Srivastav Kraft Heinz has appointed global brand consultancy Brand Central to handle outbound licensing and expand its brands into new lifestyle and food and beverage consumer product categories. Brand Central will further aim to develop a robust portfolio of licensed products for Kraft Heinz across food, beverage, experiential and merchandise categories for North America. Kraft Heinz and Brand Central have begun accepting proposals across multiple categories and will announce their first licensing partners shortly. Christopher Urban, head of marketing at Kraft Heinz said: “After a thorough search, we are thrilled to select Brand Central as our licensing agency. We feel that Read full story › Source: The Drum...

on Sep 5, 2019

By John Glenday Johnny Depp is facing mounting social media pressure to handover his fee for participating in a controversial Dior ad, amid complaints from co-star Tanya Beatty that it was tantamount to cultural appropriation of Native American culture. The actress, who is of Native American descent, spoke out on Instagram via multiple posts headed ‘Just Ad Indian’ to critique the Native American-themed campaign for Dior’s Sauvage fragrance. Beatty claimed to have been hesitant to accept the role and accused producers of having ‘blatantly disrespected indigenous culture’ during the shoot, adding: “When we filmed it, I could only hope that it Read full story › Source: The Drum...