Posts made in September, 2019

on Sep 3, 2019

By John Glenday J.M. Smucker-owned coffee brand Café Bustelo has embraced its Latin roots for its first national advertising campaign which blends traditional images and music to serve up a burst of sound and color. Created by Publicis Europe’s PSOne team, Café Bustelo Was Here draws heavily on the espresso specialist’s reputation for bold flavor and colorful retro-style packaging to break out into the mainstream by expanding its retail presence. Liz Mayer, consumer engagement and omnichannel customer marketing lead, The J.M. Smucker Company, said: “It’s so exhilarating to see this brilliant work capture the authentic Latin spirit, passion and heritage of Read full story › Source: The Drum...

on Sep 3, 2019

By John Glenday STV has reported essentially flat advertising revenue for the first half of the year after registering a nominal £300k dip versus the equivalent period in 2018 – although operating profit of £11m was significantly ahead. Overall total advertising revenue fell by a marginal 0.6% to £48.8m although the broadcaster insists that even this dip in performance was still sufficient for it to outperform a broader TV market thanks to an improvement in digital and regional revenues, up 19% apiece, which helped to offset declines in national advertising. Looking ahead STV cited ‘Brexit uncertainty’ as the principal factor behind Read full story › Source: The Drum...

on Sep 2, 2019

By Emily and Sarah Hamilton You have probably heard the news. In July, Instagram announced their test of hiding “likes” on posts just expanded to more markets around the globe, including Australia. Instagram says the reason for the new feature is to have users concentrate on their posts and interacting with the app, rather than likes. However, the big question is, how will this affect a business that is purely built on social media marketing and relies on social proof? Our first thought – a massive change for the business. Likes are one of the most recognizable elements of social proof, and a Read full story › Source: The Drum...

on Sep 2, 2019

By John Glenday Lionsgate-owned media and entertainment firm Starz has confirmed a content carriage agreement with AT&T which will see its full suite of programming made available on the network. The multi-year deal encompasses the full range of Starz premium linear and HD channels as well as on-demand content and online services. Daniel York, chief content officer, AT&T Communications, commented: “Our customers want more choice and value in addition to compelling entertainment in our channel offerings. We’re pleased to deliver that combination in this new agreement with Starz.” Jeffrey Hirsch, chief operating officer of Starz, added: “Starz is pleased to Read full story › Source: The Drum...

on Sep 2, 2019

By James Fairclough At first glance, it is the most unlikely of unions. One of Britain’s most admired brands and a sector which, to put it gently, has sometimes struggled with consumer trust. The AA was founded 114 years ago by four driving enthusiasts keen to protect and defend the interests of motorists. Since then, that commitment to putting motorists first has helped it grow into the UK’s largest motoring organisation, with more than 13 million members and a brand that is regularly cited among the country’s best-known and most trusted. Used car sellers can also trace their origins back to the dawn of Read full story › Source: The Drum...