Posts made in September, 2019

on Sep 20, 2019

By John Glenday The familiar sight of Lay’s crisp packets peering out from supermarket shelving is set for a shake-up after the snack brand confirmed it would be updating the pervasive packaging with a new look and logo – its first such redesign in 12 years. Rather than reinvent the wheel the PepsiCo-owned brand has opted for a subtle update to nudge the brand into the present without losing its glance recognition built up over the past decade. New sleek look, same delicious taste. pic.twitter.com/8Nye8sBctb — LAY’S (@LAYS) September 18, 2019 As such FritoLay has Read full story › Source: The Drum...

on Sep 20, 2019

By John Glenday IKEA is seeking to shake off a reputation for disposable furniture with a new campaign which seeks to open people’s eyes to the possibilities inherent to re-using old furniture rather than buying new. The sustainability drive centres on The Stuff Monster, a shambling agglomeration of second-hand IKEA products which serves as a metaphor for being weighed down by excess material goods. The campaign depicts the monster slowly disembowel itself by passing on surplus items to strangers to be used, becoming lighter and happier as the process continues before the human behind the monster is ultimately revealed as the Read full story › Source: The Drum...

on Sep 20, 2019

By Stephen Lepitak The Pride of Britain Awards, which is preparing to celebrate its 20th year, will be honoured with a special recognition at The Drum Experience Awards. The annual event, sponsored by TSB, aims to honour the bravery of Brits who have made sacrifices for others or acted extraordinarily. They are organised in association with Reach-owned tabloid The Daily Mirror, Good Morning Britain and The Prince’s Trust, among other partner organisations. Televised since 2000, the Pride of Britain awards are hosted by Carol Vorderman and have been hosted at Grosvenor House in London since 2011. Peter Willis, editor of The Sunday Mirror and Read full story › Source: The Drum...

on Sep 19, 2019

By John Glenday WPP has announced the elevation of Keith Weed to sit on its board as a non-executive director, one year on from picking up The Drum’s Lifetime Achievement award in 2018. Taking effect from 1 November the post will see Weed, who now also works with the Advertising Association, channel his immense brand and marketing knowledge toward strengthening WPP’s position, cemented most recently by a nine-year spell as chief marketing and communications officer at Unilever. WPP chairman Roberto Quarta commented: “Keith is one of the world’s most influential and successful marketers. He has a deep Read full story › Source: The Drum...

on Sep 19, 2019

By Charlotte McEleny Brand safety is being predominantly driven by local brands, according to the IAB Southeast Asia (SEA) and India’s first major regional study into brand safety. According to the report, over 80% of agency and adtech respondents agreed that global brands predominantly drive concern over brand safety. The report added that this is despite the fact that brand safety measures and standards are set with regional and local considerations in mind by 42% of the industry. Commenting on the report, IAB Southeast Asia and India regional CEO Miranda Dimopoulos, says: “Education is a shared responsibility from Read full story › Source: The Drum...