Posts made in September, 2019

on Sep 17, 2019

By John Glenday A language app which seeks to take the pain out of the learning process by harnessing gamification for the process of vocabulary acquisition has updated its messaging to communicate just how fun picking up a new language can be with the free tool. Duolingo was conceived in 2011 by two alumni of the University of Pittsburgh and has since gone onto achieve 300 million downloads thanks to a visually rich, screen-based learning programme but had evolved in an ad hoc manner with many elements, sub-brands and products sowing increasing confusion. The new-look has been designed by Johnson Banks to place Read full story › Source: The Drum...

on Sep 17, 2019

By Stephen Lepitak Newspaper executive David Montgomery has launched his takeover vehicle National World, which will be the beginning of a regional news acquisition spree. Montgomery, the former chief executive of The Mirror Group, now rebranded as Reach, will take on his former company through National World and is said to be attempting to purchase JPI media, publisher of The i and The Scotsman as his first move. The management team of the company will also include Vijay Vaghela, a non-executive director of Local World, the local news network formed by Montgomery while at Trinity Mirror. Other board members include Read full story › Source: The Drum...

on Sep 16, 2019

By olivia atkins Halo has welcomed Paul Bailey as its newest recruit; he will join as strategy director to underlining the Design Week Top 100 Agency’s brand first principles and growth ambitions. Bailey’s experience and intuitive, insight-led approach has enabled him to shape brands and work with a diverse range of organisations and businesses, including Arsenal FC, Wimbledon, Paramount Pictures, EMI and Friends of The Earth. Bailey has been an associate lecturer for The University of the West of England, Bristol and spoken at The London Design Festival, Glug, Goldsmiths and 100% Design. He’s published several articles published in Design Week, The Guardian, Brand Strategy Read full story › Source: The Drum...

on Sep 16, 2019

By Charlotte McEleny Whatsapp has suggested that its payment service should be available to some businesses in India by the end of this year. As one of the world’s biggest messaging services, all eyes have been on Whatsapp and its owner Facebook to see if it will add a payment function to its service. The company has said it will launch later this year and the market has been speculating as to how it will impact industry globally. Speaking to The Economic Times, Whatsapp confirmed that it was working towards a date this year to launch the service for Whatsapp Read full story › Source: The Drum...

on Sep 16, 2019

By Alex Sibois B2B advertising is a multi-billion dollar a year industry and yet, very limited research has been done over the years on this topic. Historically, the largest professional industries such as financial services, construction or healthcare were either very conservative or extremely regulated which made them late to adopt the most innovative models. They were slow with their digital transformation and (some) less driven by online marketing. As a result, digital models and measurement standards are often based on B2C benchmarks. Nowadays, brands need to see changes because professional audiences are behaving differently even if, many B2C fundamentals could still apply. Here Read full story › Source: The Drum...