Posts made in October, 2019

on Oct 21, 2019

By Stephen Lepitak Charities have long been about driving donations in order to fund providing solutions to those in need. However, as communications have evolved, in recent years they have begun to find themselves taking on a role as influencers in order to inform, engage, change behaviours and mindsets. According to Water.org’s mass engagement director, Jonty Gray who was one of the judges at this year’s The Drum Social Purpose Awards, the role of the third sector is changing “significantly” but many charities have yet to realise it. “Charities as we know them now will disappear and we will become social Read full story › Source: The Drum...

on Oct 19, 2019

By Rebecca Stewart The BBC has enlisted some of its most recognisable comedy and drama stars to engage younger viewers and show how iPlayer is “wasted on some but not on others”. Developed by in-house agency BBC Creative and directed by Tim Godsall, the three 60-second spots see young BBC talent from popular comedy shows disguised in full hair and makeup as uptight, out-of-touch characters, who hilariously miss the point of their own shows. Those featured include Peaky Blinders stars Kate Phillips and Aimee Ffion-Edwards (AKA Linda Shelby and Esme Shelby) along with as Guz Khan, writer, comedian and star of BBC Three Read full story › Source: The Drum...

on Oct 18, 2019

By Katie Deighton Language learning app Babbel has hired Steven Meyers, WeWork’s former director of acquisition marketing, to drive “a new phase of growth” in the US. Reporting to Babbel’s US chief executive, Julie Hansen, Meyers will lead marketing in the region with a particular focus on growth and customer acquisition. He will lead a team of around a dozen staff and plans to grow the in-house marketing capability over time. Meyers joins from Candid, a direct-to-consumer dental business, where he was vice-president of marketing. He was a founding member of WeWork’s acquisition marketing team, tasked with selling desk space at the <a target=_blank href="https://www.thedrum.com/news/2019/08/15/what-wework-s-ipo-filing-tells-ad-land-about-its-marketing-ambitions" Read full story › Source: The Drum...

on Oct 18, 2019

By Andrew Blustein After spending the last year reconfiguring its offering to bring video to the forefront, Xandr is buying TV-focused adtech start-up Clypd in the hopes of becoming a go-to programmatic shop for the streaming age. Xandr announced the acquisition of Clypd today (18 October) more than a year after parent company AT&T bought AppNexus for around $1.6bn. Clypd will fuel Xandr’s supply-side platform (SSP), which was recently reshaped around its underlying AppNexus technology to lay the groundwork for AT&T’s ambitions in TV. AppNexus hasn’t been historically known as a video-centric SSP. Now with Clypd, which helps programmers serve targeted Read full story › Source: The Drum...

on Oct 18, 2019

By Jennifer Faull Matchesfashion.com is a global e-commerce fashion giant. But last year it bought a four-storey townhouse in West London that’s become part store, part broadcasting hub. In 32 years, the company has gone from a single shop in Wimbledon to now seeing 95% of its global sales (it made £293m in revenue last year) come through the website, 80% of which are international. Despite its rapid rise among the fashion elite, it’s only in the past few years that the marketing strategy has been overhauled. Global brand director Jess Christie is leading the evolution at the company in an approach she says was Read full story › Source: The Drum...