By Katie Deighton Lone Thomsen departed her role as Coca-Cola’s media chief to lead marketing at a plant-based protein startup earlier this month. She speaks to The Drum about the debatable bravery of her decision, the company’s future growth strategy and her plans to crack America. When Lone Thomsen updated her LinkedIn from head of media and connections strategy at the Coca-Cola Company to chief marketing officer at the Meatless Farm Company, one word kept cropping up in the comments beneath. “A lot of people in my network said to me, ‘Oh wow, that’s really brave’,” she says. “I don’t know if it’s brave Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Singapore Press Holdings Limited (SPH) will see an approximate 5% reduction in staff numbers across the Media Group as a result of the group streamlining its media operations with sales approach. The exercise is expected to be completed within the current quarter and to incur retrenchment costs of approximately $8m. The group further reported a net profit of $213.2m largely due to the absence of the one-off gain from the divestment of the Treasury & Investment portfolio and drive by higher income from property, according to an official statement. SPH is further seeking opportunities to expand its presence in Singapore and Read full story › Source: The Drum...
Read MoreCult, one of the world’s fastest growing independent creative agencies, is excited to announce the appointment of Charlotte Bunyan as their first head of strategy. With decades of experience at top creative and marketing agencies, Charlotte has won several industry awards and worked on brands including P&G Haircare, Unilever, De Beers and Sony Mobile. Charlotte will work alongside Cult’s chief strategic officer Bridey Lipscombe to launch a dedicated strategic division to work on their global clients including Burberry, M.A.C, Elemis, Sally Hansen, ghd, dunhill and Pepsico’s latest wellness drink YULA. Based from their East London HQ, Charlotte will drive Cult’s Read full story › Source: The Drum...
Read MoreBy John Glenday The Sun is seeking to aggressively expand its digital audiences by mounting an audacious bid to win over American diets to its inimitable red top diet of pun heavy headlines, gossip and scandal. Still, Britain’s most-read newspaper, the news brand is seeking to go head to head with Mail Online which has established itself as a formidable force in the US on the back of a similar offering. Reports in Press Gazette suggest that a tentative operation is already up and running in New York with a small editorial team based in the city, with recent Read full story › Source: The Drum...
Read MoreBy John Glenday UK culture secretary Nicky Morgan has hinted she is open to replacing the licence fee funding mechanism which underpins the BBC’s operations with a Netflix-style subscription model. The switch is up for consideration after a select committee hearing in which Conservative critics of the fee pushed for a change, believing any such move could be a vote winner. Responding to a question from Julian Knight MP on just such a policy, Morgan replied: “I’m open-minded and I will have decisions and listen to evidence on all sides. What I haven’t seen is any evidence, either way, Read full story › Source: The Drum...
Read More
Industry News