By Matthew Whiteway The rate of change in digital is nearing breakneck speed, however it’s important that brands take a step back to evaluate what that change means for their business and whether or not it’s a challenge that needs to be addressed head on or an opportunity to embrace (or perhaps it’s neither, and can stay within peripheral view). While there are always some trends that brands can’t afford to ignore (the rise of mobile, customer-first marketing strategies, attribution modelling, data insights to influence digital planning, to name a few), there are some which, while relevant to others, need to be further evaluated Read full story › Source: The Drum...
Read MoreBy Shawn Lim The Korea Professional Football League (K League) has brought on sports data intelligence company SportsRadar as its global media rights distributor. The multi-year deal will see Sportradar provide intelligence and investigation services to support the K League in the protection of its intellectual property through anti-piracy and illegal streaming investigations. “We are delighted to partner with Sportradar and believe this partnership will provide enriched possibilities and further awareness for the K League. This is a comprehensive deal that looks to increase international exposure and improve our efforts in protecting the integrity of the K League brand,” said Yeon Sang Cho, the general Read full story › Source: The Drum...
Read MoreBy Shawn Lim Indonesian travel startup Traveloka has created an interactive experience to help tourists discover more of Singapore’s popular attractions and experiences. Tourists can use vouchers in the “Let’s Go Around Singapore Lah!” travel booklet that they can pick up at the Singapore Visitor Centres (SVCs) around the city to visit attractions like Universal Studios Singapore and Gardens by the Bay, and lesser-known experiences like the National Orchid Garden and the Tiger Brewery tour from Traveloka Xperience. There will be Traveloka interactive kiosks available for tourists to explore at the SVC in Orchard Gateway mall featuring seasonal themes from Christmas to Chinese New Year. These Read full story › Source: The Drum...
Read MoreBy Shawn Lim British music website New Musical Express (NME) has announced the launch of its Australian website. NME, which is owned by Singapore-based BandLab Technologies, wants to disrupt the music scene in Australia with dedicated daily news, regular long form features and events planned throughout 2020 and beyond. It will also extend its NME Awards to include new Australian awards categories to highlight and recognise Australian artists on a global stage. “NME has long been recognised as one of the world’s leading authorities in music and pop culture, known for our distinctive voice and point of view. We’re excited to be Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny India has more than 30 over-the-top video brands, but there will now be one less after Hong Kong-based Viu has announced that it is exiting the market. According to the Economic Times, employees at the company told the publication that “Arun Prakash, chief strategy officer of Viu told the employees that the company has decided to fold India operations.” The Indian OTT market is incredibly competitive, with global players like Netflix and Amazon vying for audiences from local leaders like Hotstar. According to RedSeer, data from 2019 revealed Hotstar had over 300m users, Amazon Prime had 13m Read full story › Source: The Drum...
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