Posts made in March, 2020

on Mar 13, 2020

By John McCarthy To mark World Sleep Day this weekend, Channel 4 and Eve Sleep have compiled a distinctive ad break designed to relax viewers with a ‘sleep mode’ filter. Adam Denton, a creative strategist at the broadcaster explained how unexpected advertising can drive better results on TV. This Sunday at 9.45pm (15 March), the broadcaster will apply a ‘sleep mode’ filter (as seen on mobile phones) to TV adverts on Channel 4, E4 and More4. With help from planner Goodstuff, Eve Sleep’s idents and ad spots from Calpol, Cazoo, Listerine, The AA and Velux, boast an amber filter to offset disrupting Read full story › Source: The Drum...

on Mar 13, 2020

By John McCarthy Stylist, the UK’s freely distributed magazine, is to adopt an emag to supplement its physical run. “We can’t print enough for the demand,” Ella Dolphin chief executive of Stylist Group tells The Drum. Stylist launched in 2009 as part of the established Shortlist Group. However, the group rebranded after Stylist back in January 2019 upon the closure of Shortlist. The male market was harder-to-break despite Shortlist pioneering the free-to-market distribution chain across the UK. In the year since Stylist has hosted empowering conversations about modern women, launched awards and events and shown, all seemingly more fertile for advertising spend. Shortlist Read full story › Source: The Drum...

on Mar 13, 2020

By Shawn Lim One of the largest challenges advertisers in Japan currently face is in building strong prospecting segments and retargeting pools outside of their own websites. This is often due to the difficulty faced in finding the right advertising option for their demographic, one option may work well for one company’s audience but may fall flat for another. Rakuten has been trying to change that by investigating the possibility of realizing digital marketing that did not depend on personal attributes and the company began more specific planning in February 2019. As part of that planning, it signed a joint venture agreement Read full story › Source: The Drum...

on Mar 13, 2020

By Humphrey Ho With the spread of the coronavirus and the increasing amount of travel shutdowns, entire industries in the U.S. and Europe are starting to panic. Meanwhile, businesses in Asia are already resuming operations. The coronavirus is not Asia’s first epidemic rodeo, with the 2003 SARS outbreak still fresh in the continent’s collective memory and it has taught the region some much-valued lessons as a result. Most firms with Asia exposure are much calmer about coronavirus because they experienced it in 2003, responding to clients in regards to campaign holds and sudden budget reassignments are nothing new. SARS paved the way for Read full story › Source: The Drum...

on Mar 12, 2020

By olivia atkins To mark International Women’s Day, Return has partnered with The Girls Network to raise funds and awareness for its mentoring programme. With over 65% of Return’s office being female, we are proud to be working with a charity that offers opportunities to girls from varying backgrounds. The Girls’ Network The Girls’ Network was set up by Charly Young and Becca Dean. After both teaching in secondary schools in North West London, the multiple barriers facing girls in their classroom became apparent to us. We observed girls who felt the pressure to conform to ideals, while battling low self-esteem with few professional female role Read full story › Source: The Drum...