By Charlotte McEleny Puma has launched a new campaign in India for its ‘Play On’ pack of sneakers, taking retro styling and giving it a modern twist using AR and gaming. The campaign, which largely centres on activity on Instagram, uses imagery that harks back to a more 1980’s style, to promote the style of the sneakers. To bring it into a space that’s relevant for younger consumers, the brand launched an AR Instagram filter and an arcade-style game called ‘Rider Ball’. Debosmita Majumder, head of marketing at Puma India, said: “As a brand, we always look for interesting ways to Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien John Norman came to Havas Chicago a year ago as chief creative officer with the idea of making a culture of high design and storytelling through human truths. With a team now in place, Norman has brought his years of experience from The Martin Agency, Translation, TBWAChiatDay and Wieden+Kennedy to a city that he says is built on design and architecture and that suits his creative style. “It’s one of the most creative places in the world…what I like about Chicago is that they have this roll-up-your-sleeves kind of mentality and I kind of grew up that way…but they have Read full story › Source: The Drum...
Read MoreBy Imogen Watson For better or for worse, brands are awakening to the role that marketing can play in positively influencing society. The Museum of Brands has tackled this divisive topic with the launch of an evocative exhibition entitled ‘When Brands Take a Stand’. Keen to explore why brand purpose campaigns rile people up, the Museum of Brands has presented much of the work that hit the headlines throughout history. To gauge opinion, it asks visitors to actively judge and debate whether brands should get involved in social issues – and if so, what is the right way to do so. While some ads Read full story › Source: The Drum...
Read MoreBy Kevin Chesters This is about fast food. But, before you yawn and move on, I want to make it clear that this isn’t another article about mouldy Whoppers. I promise. I want to talk about Burger King’s creative work. Particularly in the context of how it compares to their great rival, McDonald’s. Burger King have received lots of industry awards, largely for one-off stunts, in the last few years. If industry column inches are any measure, then they are about to get a lot more award-shaped pats-on-the-back for that mouldy thing too. There have been far fewer plaudits (and column inches) handed out for Read full story › Source: The Drum...
Read MoreBy Shawn Lim Ad tech outfit CtrlShift has announced that the country head of its Malaysia operations Serm Teck Choon will depart to form a new venture from April 2020. Serm led CtrlShift operations, product initiatives, and strategic partnerships, both in Malaysia and regionally for more than four years. He also served as the president of the Malaysian Digital Association (MDA). He also helped launched AMP, a private marketplace for publishers, and helped inform the road map for CtrlShift’s The Hub, which recently integrated over-the-top (OTT) media to become a multi-channel, agnostic media management and optimisation platform. “Serm’s dedication to CtrlShift and the Read full story › Source: The Drum...
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