Posts made in March, 2020

on Mar 10, 2020

By Sarah Cantillon When you think of a toxic brand, you may think of one that has crossed the lines of social decency. However, there’s a different kind of toxicity at play in today’s digital ecosystem – the polluter. Brands are filling our minds with psychological waste on the internet and social media. We know that increasing amounts of screen time is bad for mental health. Yet there’s still so much focus on content that’s only there to divert people’s attention and keep it fixed to the screen, with media thrown behind it to target again and again. This isn’t good for Read full story › Source: The Drum...

on Mar 10, 2020

By Shawn Lim Having recently launched ‘Pandamart’ and ‘Pandanow’ to offer on-demand delivery services, Foodpanda has identified the need to be present across offline moments where consumers usually make their purchase decisions. In addition, it has invested in digital out-of-home (DOOH) media across South East Asia as it aims to deal with the huge competition among daily use apps like Grab, which are moving towards becoming super-apps. Now, Foodpanda has begun a pilot with blockchain platform Aqilliz and ad tech company Moving Walls to facilitate what it claims to be the “world’s first blockchain-powered digital out of home (DOOH)”. “As Read full story › Source: The Drum...

on Mar 10, 2020

By Charlotte McEleny Pizza Hut and Ikea in Hong Kong have collaborated on a special pizza that features Ikea meatballs, as well as a flatpack table designed to fit a pizza on top. The two brands teased the collaboration in a series of social media posts, including one of a Pizza Hut delivery man asleep in an Ikea store and the ‘boardroom moment’ when the new flavour was created. The pizza, which has the Ikea meatballs as its main ingredient, is now for sale via Pizza Hut Hong Kong. While Ikea is selling its Sava table, packaged in a giant Read full story › Source: The Drum...

on Mar 9, 2020

By Shawn Lim Ahead of The Drum’s new online festival, Digital Transformation Week, we look at how some of the world’s best-known businesses have grappled with the physical challenges and how digital-first companies are flourishing. Here are five examples of major brands such as BMW, Disney and Apple adopting the need for further digital transformation, based on examples from the World Economic Forum. 1) Create a seamless experience for consumers In 2014, Disney launched multi-coloured RFID wristbands – Magic Bands – for guests visiting the Disney World resort that link to the company’s guest management system, MyMagic+. MagicBands allow guests to Read full story › Source: The Drum...

on Mar 9, 2020

By Shawn Lim HBO is promoting the new season of its sci-fi drama Westworld with a new social monitoring web application called iknowyou.app that is centred around data privacy, a hint at the season’s premise. The app, created by Goodstuph, was created to allow users to “Find Your Path” simply with an Instagram username, and discover how much data one can collect from the public domain easily. The app’s algorithm uses publicly accessible Instagram data such as location, captions, and followers to “Chart your Path”, showing users just how accurately Incite, a data company of the future in Westworld, knows them and in turn Read full story › Source: The Drum...