Posts made in March, 2020

on Mar 8, 2020

By Nigel Morris Time flies when you’re enjoying yourself and that is true of the year since I left Dentsu. It’s been a lot of fun, been hugely stimulating and has also fired some optimism about the future. Sandwiched between various storms, the coronavirus outbreak, bushfires, and trade wars, we are also seeing innovation leaps across a number of digital technologies and a new crop of future leaders who are primed to do things differently. And potentially, much better. I set out last year to build out a portfolio of start-up investments. I’d always been passionate about the Read full story › Source: The Drum...

on Mar 6, 2020

By Katie Deighton The nationwide demand for Purell hand sanitizer has become somewhat of a meme of the Covid-19 times. Yet despite the boom in chatter and awareness, FDA restrictions are blocking the brand itself from owning or even joining the conversation around personal cleanliness and coronavirus. A number of cleaning brands including Lysol and Ecolab have quietly plugged into the conversation around the coronavirus, producing educational materials that explain the importance of disinfecting during the global health crisis. A representative for the Clorox Company, which has published similar public service content on its website and social channels, said the brand is also Read full story › Source: The Drum...

on Mar 6, 2020

By Ellen Ormesher Sunday 8 March is International Women’s Day. As an annual focal point in the continuing global movement for women’s rights, it celebrates the social, economic, cultural and political achievements of women, as well as the ongoing need for gender equality. Though not attributed to any particular group, it is a day marked internationally by governments, organisations, charities, corporations and brands alike. This year’s theme is #EachforEqual, which champions the idea that an equal world is an enabled world. So how are brands helping to forge a gender-equal world, celebrate women’s achievements, raise awareness against bias and take action for equality? Take Read full story › Source: The Drum...

on Mar 6, 2020

By Rebecca Stewart The Tokyo Olympics, Glastonbury, Euro 2020, Cannes Film Festival, SXSW and Cannes Lions. These are just some of the major events that hang in the balance as the coronavirus continues its global spread. At the time of writing, Covid-19 has infected 98,851 people around the globe, with the death toll sitting at 3,390. The World Health Organisation (WHO) has warned that society is entering “unchartered territory”. Disruption has ranged from school closures around Italy – Europe’s worst-hit country – to new James Bond flick No Time to Die having its premiere delayed. The Premier League has suspended its ‘fair-play’ handshakes Read full story › Source: The Drum...

on Mar 6, 2020

By Thomas Hobbs It isn’t every day that a group of British marketers get a chance to address the United Nations (UN). However, a delegation from the Conscious Advertising Network (CAN) recently did just that, marking a significant “milestone” for the UK ad industry in how it engages with external global changemakers. CAN is an independent body with other 80 partners and it seeks to clean up the ad ecosystem by stopping its digital eco-system from funding abusive content online. On 18 December 2019, a CAN delegation – comprising Jake Gubbins, the co-founder of CAN, Amir Malik, Accenture Interactive, Tracy DeGroose, the chief Read full story › Source: The Drum...