Posts made in March, 2020

on Mar 6, 2020

By Charlotte McEleny Staying cool and relevant to younger audiences is one of the perennial problems for brands that have an audience that skews younger. Pepsi is one of those brands and, while it’s not always got it right, its latest work in India is showing the brand still has some swag. The FMCG giant has roped in Bollywood star Salman Khan as its ambassador to connect with younger people about the anxieties they have in life and give them the confidence to be themselves. The latest TV ad by Wunderman Thompson, which shows Kahn Read full story › Source: The Drum...

on Mar 6, 2020

By Darren Woolley For those too young to remember the global recession of 2007, most agencies absorbed the significant cuts in their client’s advertising budgets. With coronavirus damaging an already fragile global economy, will agencies be expected to do the same again? And can they continue to do more with less? For some, this is ancient history. Back then it was junk subprime mortgage bonds that plunged the world into a global financial crisis and a major recession. Today it is a microscopic virus out of Wuhan, China that has shut down manufacturing in China, global business travel, tourism and more. The Read full story › Source: The Drum...

on Mar 5, 2020

By Danielle Gibson The School of Communication Arts (SCA) and The Drum have teamed up to encourage creatives to push the boundaries of advertising and enter The Chip Shop Awards. The SCA has created a special poster that gives advertising agencies access to the students’ creative minds. Agencies are encouraged to buy one of these posters, not only to help fund the students’ education for which all proceeds go to their bursary programme but to also have access to fresh, creative minds for when they need new ideas for campaigns. All they need to do is press the button on the poster Read full story › Source: The Drum...

on Mar 5, 2020

By Charlotte McEleny The coronavirus has now put almost every country in the world on alert, as concerns rise that the virus that started in China could significantly impact the wellbeing and lives of people the world over. For most countries, with the health of the population rightly the first and primary concern, the behaviour of both people and businesses is shifting to caution and concern. The economic impact of this caution was immediate for some, with major Asian airline brands such as Cathay Pacific and Singapore Airlines already announcing the potential need for staff to take unpaid Read full story › Source: The Drum...

on Mar 4, 2020

By Katie Deighton Resigned to the fact consumers will never break up with ‘Skip Ad’, IPG Mediabrands has revived the quest to convey the most brand information in the shortest time possible. The two-second ad has been toyed with before – will 2020 be the year it finally breaks through? Back in 2009, Miller High Life saved a lot of cash during the Super Bowl spending frenzy. The beer brand abandoned what was then a $3m charge for a 30-second game spot and instead bought pre-game airtime in one-second chunks. These were filled by actor Windell Middlebrooks looking into the lens and shouting the words Read full story › Source: The Drum...