Posts made in March, 2020

on Mar 4, 2020

By Delynn Ho For a region that’s home to the video game giants of Nintendo, Sony, Sega, and the Chinese mobile publisher, Tencent, it’s no wonder that gaming is big business in APAC. In 2019, the region’s games market was predicted to generate over $72 billion in revenue — 47% of the global games market. In addition, mobile accounted for the largest proportion of this figure. In 2020, smartphone and tablet games are forecasted to generate almost half of all gaming revenues, larger than any other segment, including console, PC, and web browser games. Though games are the largest category in the App Store Read full story › Source: The Drum...

on Mar 3, 2020

By Kyle O'Brien AT&T has enlisted a batch of celebrities, including new brand ambassador LeBron James, to promote its new voice command technology on AT&T TV by featuring just their mouths and voices. On the heels of the launch of AT&T TV, the comms company has launched a campaign to promote the ease of its voice command technology showing ‘Famous Mouths.’ The most prominent of the mouths is LeBron James, who has signed a multi-year marketing and brand collaboration with AT&T. As part of the partnership, James will promote new AT&T products and services, including a new advertising campaign for AT&T TV Read full story › Source: The Drum...

on Mar 3, 2020

By Hannah Taylor ‘I’m so stressed’ is uttered an average of 15,789 a day in every office across the world (ok, so that isn’t an actual fact, but we are fairly certain it’s said a lot). And while we all know how it feels to be stressed, how many of us don’t really understand what being ‘stressed’ means, why we even feel it in the first place, and what’s actually going on in our mind and body when we’re experiencing it. The first thing to remember is that stress itself isn’t a mental illness. However, it can be a cause of mental health issues Read full story › Source: The Drum...

on Mar 3, 2020

By Stephen Lepitak So, you know the reason. And you know that precautions need to be taken in order to safeguard the health of others to battle this pandemic that, at the time of writing, still feels very much at the start over in the western world. The world is spooked and the business sector is hurting globally while governments try to figure out containment of the coronavirus. And in some countries it looks like that spread is being contained – however, there’s no knowing how this will develop and as a result, unless you’re a producer of hand soaps and tissues, Read full story › Source: The Drum...

on Mar 3, 2020

By Danielle Gibson The Drum Chip Shop Awards are back celebrating pure, unadulterated creativity. These awards accept anything and everything, with no rules and no boundaries. The possibilities are endless. The judging panel this year sees industry experts from Tribal Worldwide London, VCCP Blue, Brave, Clarity, Leo Burnett London, Guinness World Records Consultancy, Oliver, Leagas Delaney and Ogilvy UK. Earlier this year, it was announced that chief creative officer at M&C Saatchi, Ben Golik will be chairing the judging panel. Who is on this year’s jury? Below is a breakdown of nine members of the judging panel. M&C Saatchi Ben Golik chair of Read full story › Source: The Drum...