Posts made in March, 2020

on Mar 20, 2020

By Charlotte McEleny The IAB Southeast Asia and India’s Rolling Heavies series is back, with more of Asia Pacific’s most influential digital leaders answering questions while riding on a bike. This is the third series, created by the IAB Southeast Asia and India in partnership with cloud video creation platform 90 Seconds, that The Drum is proud to exclusively host. The series sees IAB Southeast Asia and India regional chief executive Miranda Dimopoulos, ask senior industry leaders about their career while riding down Singapore’s East Coast Park. In the latest episode, Rose Huskey, chief executive officer, South East Asia, Wavemaker Read full story › Source: The Drum...

on Mar 19, 2020

By Shawn Lim TikTok is integrating its ad offerings with The Trade Desk to allow advertisers to directly access its inventory across Asia Pacific. Pepsico is the first client to access TikTok inventory through The Trade Desk, running a campaign for its Lays brand in Thailand, together with Mindshare. TikTok believes its integration with The Trade Desk will make it easier for advertisers to incorporate TikTok into their campaigns. “As our advertising solutions scale, we’re always looking to partner with industry leaders like The Trade Desk to bring quality and high-performing advertising options to brands in Asia Pacific, including India,” said Sam Singh, the Read full story › Source: The Drum...

on Mar 19, 2020

By Charlotte McEleny WhatsApp has launched a plan around helping governments, health organisations and community workers communicate truthful, helpful information to people during the global coronavirus pandemic. The company has already been working with governments and NGOs in Singapore, Israel, South Africa, Brazil, and Indonesia to provide factual information to people at scale, but it plans to extend this, with a hub that will collate all materials for people to use. The hub, in partnership with World Health Organization, Unicef, and UNDP, will be aimed at health workers, educators, community leaders, nonprofits, local governments and local businesses, giving them provide simple and Read full story › Source: The Drum...

on Mar 19, 2020

By Charlotte McEleny In the pursuit of new innovative ideas, many corporates have set up ways to bring start-ups into their ecosystem. For DBS Bank, working with start-ups is about its commitment to its brand purpose. The DBS story is particularly pertinent as the world accelerates plans to pivot digitally during the outbreak of the coronavirus. Working with start-ups that are born from agile business models is useful for larger, more traditional businesses, but the need for a strong link to brand purpose has never been more important than during tough times for people, from a health and economic perspective. DBS Read full story › Source: The Drum...

on Mar 18, 2020

By Darren Woolley Faced with so much uncertainty, due to the coronavirus (Covid-19) pandemic, marketers with more flexible agency relationships may be feeling fortunate in times of crisis. I have shared previously the increased promiscuity of the advertiser/agency relationship. It is no longer a marriage. But as one commentator on LinkedIn said, “It’s more like a one-night stand”. I personally believe that it is a little harsh. So, I responded to this comment by saying “It is more like a Friend with Benefits. But the advertiser is getting most of the benefit”. This interaction got me thinking that while advertisers Read full story › Source: The Drum...