Posts made in March, 2020

on Mar 18, 2020

By The Drum Reporters From The Trade Desk to Condé Nast and Puma to PepsiCo, we ask some of the world’s best digital marketers where they think the next big industry shift will come from? Nigel Vaz, global chief executive officer, Publicis Sapient Loading… If you’re riding (or getting hit by) waves then you’re probably still swimming in the shallows. By which I mean it would be easy to answer that the next big wave is the ability to reach new possibilities in personalization at scale, across touchpoints, through data and machine learning. It’s true, but tells only part of Read full story › Source: The Drum...

on Mar 18, 2020

By Katie Deighton When the financial crash sent shockwaves from the epicenter of Wall Street in 2007 and 2008, Kristin Lemkau was pregnant. The banking exec, who is now the chief marketing officer of JPMorgan Chase, was preparing to give birth while simultaneously battling against a tirade of international bad press – reports, and op-eds that pinned the blame of the subprime implosion sometimes squarely on her employer. “It was brutal,” she recalls. “And I couldn’t even have a glass of wine.” But beneath the pandemonium – the bank runs, the riots, the stockbroker suicides – lurked another threat to Lemkau’s industry. The iPhone had Read full story › Source: The Drum...

on Mar 17, 2020

By Shawn Lim Puma has created a virtual influencer to represent the South East Asia region as part of the promotion of its new Future Rider sneakers. The virtual influencer, named Maya and created by UM Studios x Ensemble Worldwide, was created using So.Min a social media artificial intelligence platform that mapped millions of faces in SEA from multiple online sources including a user-generated process via Instagram. This allowed the rendering of several face versions, the first building block to creating a virtual person. Subsequently, multiple 3D versioning techniques were used to construct an entity that could be used across a wide range of mediums. Intuitive Read full story › Source: The Drum...

on Mar 17, 2020

By Katie Deighton Alicia Tillman, global chief marketing officer of SAP, tells The Drum how she’s rewriting her 2020 strategy in the eye of the coronavirus, which has pushed the company to cancel four large events in March alone. SAP put out a blanket ban on all in-person events for the month on 3 March, “out of an abundance of caution related to the transmission of Covid-19”. The company was due to host Qualtrics’ X4 Summit in Salt Lake City last week (10-12 March), expecting 16,000 people to attend. Additionally, it was set to produce two other proprietary events in Orlando and Las Read full story › Source: The Drum...

on Mar 17, 2020

By Charlotte McEleny JD.com and Chinese music label Taihe Music Group have partnered to create an online clubbing experience, bringing in major alcohol brands for the experience. Budweiser, Rémy Martin, Carlsberg and Pernod Ricard have all signed up for the service, which JD.com says has increased sales of alcohol by almost 70% and 40% during some shows. The Chinese e-commerce giant is hosting a three-hour show each week with talent from Taihe Music Group, during which it sells imported liquor brands that viewers can buy directly from the stream. The project has been launched as a means of creating Read full story › Source: The Drum...