By Sedge Beswick The idea behind cancel culture is to hold prominent social individuals and groups accountable for political or social transgressions through public shaming. Humans have always been interested in gossip and obsessed with conformity. You only have to think of the way transgressive women were hailed as witches and burned or drowned, to realise that cancel culture is nothing new. The culture of cancellation is expansive within society, but politically it’s supposed to be hopeful rather than negative. Politically, cancel culture is intended to be about ‘a democratic aspiration… an exertion of agency and control, a reclamation of power.’ It’s a way for Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Fashion brand Pomelo has launched a shoppable video function on its app as a way of keeping up with its customers who expect “to be delighted by technology at every turn”, according to the brand. The new service launches this week (18 March), with a special live-stream event starring actress Davika Hoorne. The brand has already launched a live-stream content service but the new function allows its app users to then buy the products in the video directly from the app. While the video is playing, the app will show icons representing the items which people can then Read full story › Source: The Drum...
Read MoreBy Shawn Lim This is a new series with a focus on explaining emerging platforms born in the Asia Pacific to the rest of the world. The Drum will look at what are their differences and similarities with their counterparts, explain what kind of ad formats are available to brands on the platforms and how brands can monetize. A Chinese social media platform that blends shopping, e-commerce, user-generated content and reviews, Xiaohongshu (known in English as Little Red Book), was founded in 2013 by Charlwin Mao and Miranda Qu to “inspire lives”. Users can record their life in the form of short videos, pictures and Read full story › Source: The Drum...
Read MoreBy Staff Writer The ongoing coronavirus crisis has hit a high level of concern globally and in recent weeks has begun to impact major marketing conferences and events in APAC and now in the US and Europe. The Drum is updating on all the major events that have been cancelled, postponed or reimagined so far: 4A’s The American Association of Advertising Agencies (4A’s) has decided to reschedule its Decisions 20/20 to early 2021 and its Management Practitioners Forum (MPF) to Fall 2020. The organization states that tickets for both events will be honored on the new dates. IPA The IPA has postponed its courses and events Read full story › Source: The Drum...
Read MoreBy Katie Deighton Ancestry‘s latest campaign is indicative of the company’s latest marketing strategy: focus on the ‘family’ in family history after the decline in its DNA business saw 6% of its workforce laid off. The company’s latest in-house campaign focuses on the history of women’s suffrage. Launched on International Women’s Day but tied to the August centennial of the first American woman’s vote, the brand is encouraging consumers to trace their roots back to the suffragette movement by opening up 1,000s of new records for free. A TVC and digital campaign will promote the initiative using photography and telling female stories Read full story › Source: The Drum...
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