Posts made in April, 2020

on Apr 9, 2020

By Stephen Lepitak The Chip Shop Awards is the only creative celebration of advertising with no rules in the world and open to all levels of experience when it comes to creative practitioners. The annual ceremony will once again feature categories such as Best Stunt or Experience, Best Ad Which Really Should Run, Best Shop Window Post Card and even Best Use of Bad Taste. With nominations now being accepted for this year, we’re discussing the creative ideas behind 2020’s potential nominees in a series of interviews. Talking about an entry for the awards is Ian Mann, design and production director for 1000Heads, for Read full story › Source: The Drum...

on Apr 8, 2020

By Nick Morley To make digital campaigns successful, marketers need to ensure their ad spend is being used to reach real people. Whether we like it or not, it’s a fact that ad fraud does exist in the digital ecosystem and not all campaigns are being seen by humans. Digital ad fraud is any deliberate activity that prevents the proper delivery of ads to the intended audience, or in the intended place. Most commonly taking the form of bots, or domain spoofing, ad fraud thrives by siphoning off money from advertising transactions. It can come in many forms: pretending to be humans browsing Read full story › Source: The Drum...

on Apr 8, 2020

By Imogen Watson Ben Pundole, vice-president of brand experience at Edition Hotels, works for a company firmly rooted in a brick-and-mortar world. But he believes the hotel industry has a thing or two to learn from brand experiences created for the digital sphere. Specifically, Pundole has become inspired by Instagram Shopping. He says that Instagrammers should be able to book rooms as speedily as they can buy a pair of shoes. “The hotel industry is pretty behind when it comes to technology,” Pundole stresses at The Drum’s Digital Transformation Festival, during a conversation regarding the impact of digital transformation on the hotel industry. “There Read full story › Source: The Drum...

on Apr 8, 2020

By Tony Walford As the world faces its gravest crisis since the second world war and the Great Depression, it is inevitable that our attention will focus on behaviour – of all sorts. Since the Covid-19 pandemic affects just about everyone, will impact every corner and sector of every economy around the world; and because the disease occupies just about every square inch of newsprint and every minute on virtually every type of media, there’s no other story in town and, in developed economies at least, it feels as if we are on some sort of war footing. And while during the war and the Read full story › Source: The Drum...

on Apr 8, 2020

By Stephen Lepitak The Chip Shop Awards is the only creative celebration of advertising with no rules in the world, and is open to all levels of experience when it comes to creative practitioners. The annual ceremony will once again feature categories such as Best Stunt or Experience, Best Ad Which Really Should Run, Best Shop Window Post Card and even Best Use of Bad Taste. With nominations now being accepted for this year, we’re discussing the creative ideas behind 2020’s potential nominees in a series of interviews. Dissecting their entry into the Best Shop Window Postcard category are conceptual copywriter Jack Glasscock Read full story › Source: The Drum...