Posts made in April, 2020

on Apr 7, 2020

By Jennifer Faull Advertisers are grappling with a new reality for 2020, leading to a cut in budgets and delay in any major marketing decisions. It’s having a knock-on effect to agencies and many are now rethinking their approach to new business and the clients they’re open to working with. Marketing consultancy Ebiquity recently surveyed the outlook of 44 major global advertisers with a combined media spend of over $15bn. Almost all were rethinking budgets for the year, with 80% planning to cut spend altogether. The consultancy’s managing director for continental Europe, Laetitia Zinetti, said that while it’s not expecting a major “uptick” in Read full story › Source: The Drum...

on Apr 7, 2020

By Stephen Lepitak The Chip Shop Awards is the only creative celebration of advertising with no rules in the world, and is open to all levels of experience when it comes to creative practitioners. The annual ceremony will once again feature categories such as Best Stunt or Experience, Best Ad Which Really Should Run, Best Shop Window Post Card and even Best Use of Bad Taste. With nominations now being accepted for this year, we’re discussing the creative ideas behind 2020’s potential nominees in a series of interviews. Beatrice Bara, a student at the University for the Creative Arts, discussed her entry for Best Read full story › Source: The Drum...

on Apr 7, 2020

By Shawn Lim Alibaba is launching the ‘2020 Spring Thunder Initiative’ to help small and medium enterprises in China succeed during the trying circumstances of the coronavirus pandemic (Covid-19). In a staff memo announcing the launch, chairman and chief executive Daniel Zhang said the initiative includes, but is not limited to helping export-focused SMEs expand into new markets through AliExpress, Lazada and Tmall World. He said Alibaba is also helping a subset of these SMEs transform and develop their business in the Chinese market through measures such as resource support, fee reductions and fast track processing. To do this, Alibaba is activating manufacturing belts, Read full story › Source: The Drum...

on Apr 6, 2020

By Charlotte McEleny The IAB Southeast Asia and India’s Rolling Heavies series is back, with more of Asia Pacific’s most influential digital leaders answering questions while riding on a bike. This is the third series, created by the IAB Southeast Asia and India in partnership with cloud video creation platform 90 Seconds, that The Drum is proud to exclusively host. The series sees IAB Southeast Asia and India regional chief executive Miranda Dimopoulos, asks senior industry leaders about their career while riding down Singapore’s East Coast Park. In the latest episode, Justin Peyton, chief transformation and strategy officer, APAC, Wunderman Read full story › Source: The Drum...

on Apr 6, 2020

By Shawn Lim BMW has launched a campaign in China featuring messages of encouragement and hope for the country as it continues its recovery from the coronavirus pandemic (Covid-19). China has started to lift its social restrictions as the number of new locally transmitted cases slowed. The film, created by Juice Network Beijing, is written as a letter to the year 2020. It acknowledges the testing times endured and looks onward to a hopeful future as the letter welcomes 2020, again. Narrated by Chinese singer and actor Jackson Yee, BMW said campaign tagline; “The blue sky and white clouds will arrive as promised” Read full story › Source: The Drum...