Posts made in April, 2020

on Apr 3, 2020

By Charlotte McEleny Chinese e-commerce giant JD.com has reinvented clubbing for the coronavirus lockdown, live streaming it to people’s living rooms and delivering them alcohol from their favourite brands. China has recently lifted its lockdown but the success of the project is leading JD.com to continue the streams until at least May. The Drum spoke to JD.com, who also shared some thoughts from two fo the brands involved in the project – Budweiser and Remy Cointreau, to find out about how it worked and whether live-streamed clubbing will become a new opportunity for brands. According to JD.com, Read full story › Source: The Drum...

on Apr 3, 2020

By Shawn Lim IAB Australia has urged agencies, ad verification firms and other ad tech platforms in the industry to stop keyword blocking of topics including ‘crisis’, ‘Covid-19’ and ‘coronavirus’ in news during the coronavirus (Covid-19) pandemic. The industry body noted many brand and agency teams have mistakenly updated their programmatic and all other media buying to prevent any advertising around Covid-19 topics. The IAB has also encouraged brands that may currently be reviewing their creative and messaging before relaunching their advertising campaigns to consider their policy around which environments they support, to ensure they do not inadvertently block premium content sites. It pointed Read full story › Source: The Drum...

on Apr 2, 2020

By Shawn Lim Malaysia-based wellness company Coway has joined forces with ride-sharing platform Grab to hand out 10,000 kits consisting of hand sanitisers and masks to people living within greater Kuala Lumpur during the coronavirus pandemic (Covid-19). The kits, created by Universal McCann, called ‘Stay Safe’ kits, are made available to Grab’s food arm, GrabFood, customers for purchases from Salad Atelier Care outlets around the city. This comes after Coway saw a demand for e-commerce and food delivery increase exponentially as Malaysians seek to reduce the risk of exposure and prevent the transmission of Covid-19. Coway also recently donated 100,000 pieces of Read full story › Source: The Drum...

on Apr 2, 2020

By Jennifer Faull Overnight, meal-kit company Mindful Chef has gone from bringing in around 150 new customers a day to over 2,000. This colossal growth has been powered by the UK government’s response to the coronavirus pandemic and subsequent lag in supermarkets to stock shelves quickly. But it’s presented a unique challenge for these start-ups: how to scale quickly in a national lockdown. “It’s a very scary time for the world, but it’s also propelled services like ours into the mainstream,” Giles Humphries, co-founder of Mindful Chef, tells The Drum. Humphries set up the meal-kit company in Devon in 2015 alongside two friends with Read full story › Source: The Drum...

on Apr 2, 2020

By Thomas Hobbs Debate around the rise of the chief operating officer role in marketing is ultimately irrelevant, according to Asda’s outgoing COO Andy Murray, who claims that marketers should be more concerned about getting closer to their customers. Speaking on a panel of fellow judges for The Drum’s Marketing Awards, Murray explained: “With all the conversation about the rise of the COO or the decline of the CMO role, it feels like we’re worrying too much about the wrongs. It’s not the title, but the role that puts customer at the centre “Regardless of a title, whoever controls the marketing function needs to have the Read full story › Source: The Drum...