By Shawn Lim A new initiative by the Singapore government is helping stalls in wet markets go online, as people stay at home due to lockdown restrictions because of the coronavirus pandemic. Since the Singapore government instituted a partial lockdown, the F&B and retail industry has been among the most badly affected with some expecting as much as an 80% revenue loss. A survey conducted by #savefnbsg coalition with key industry players from F&B establishments, 88% of restaurants indicated that they would not have been able to survive April without assistance. This means the livelihoods of over 220,000 people and their families supported by over Read full story › Source: The Drum...
Read MoreBy Dan Neary We have entered a new reality where some countries in the Asia Pacific region have now been social distancing in some form or working remotely for several months. I’m based in Singapore where we are in week five of enhanced social distancing measures and expect this to last, at least, until June. Like many, I’m hunkered down for the extended circuit breaker with my family. In my role at Facebook, I’m responsible for leading teams at a time when connecting people remotely, stopping misinformation and harmful content, and making sure everyone has accurate information, has never been more important. So, I Read full story › Source: The Drum...
Read MoreBy John McCarthy ”Alcohol tastes really fucking great and it makes you feel really nice,” says the boss of BrewDog’s spirits wing, in a style we’ve come to expect from the provocative pale ale maker. David Gates, who spent 25 years at alcohol giant Diageo marketing its core spirit brands including Johnnie Walker, Smirnoff and Captain Morgan, has been chief exec of BrewDog Distilling Co since late 2018, when the Scottish self-styled giant-slayer brought him in to manage its growing portfolio of whiskies, vodkas and gins. The brewer gained barrels of goodwill when, in the first weeks of the pandemic hitting the UK, Read full story › Source: The Drum...
Read MoreBy Imogen Watson TikTok has showcased the popular content its users have created during lockdown in its first-ever UK TV ad. ‘A Little Brighter Inside’ works to highlight the short-form videos that have flourished in confinement, featuring artists including Little Mix and Tinie Tempah, as well as Olympics star Tom Daley and The F Word chef, Gordon Ramsey. Created by Social Lab, the work is part of a wider marketing campaign the social platform has in place for May. The creators and celebrities who star in the ads will be part of a wider digital campaign from TikTok, using the platform to give Read full story › Source: The Drum...
Read MoreBy Katie Deighton The story of ‘Herstory’ starts and ends at Goodby Silverstein & Partners. Margaret Johnson, the agency’s chief creative officer, had launched Daughters of the Evolution as a side project in 2017 after searching for a platform to empower future female leaders. She and her board had become pros at hosting mother-daughter talks and events, but by 2018 were growing itchy for more direct action. Rather than talking about the gender inequality in leadership, Johnson wanted to have a go at solving it. Luckily, she had her own agency to turn to. Associate creative director Ricardo Uribe and head of brand strategy Read full story › Source: The Drum...
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