By Jerry Daykin Discussing the progress and some of the initiatives taking place across the advertising sector is Jerry Daykin, GSK’s EMEA media director and co-director of The Outveritisng Awards which aims to celebrate work focused on the LGBTQ+ sector. For very good reasons the diversity of the marketing industry comes under a lot of scrutiny: Middle class, expensively educated, white men, dominate many facets of our industry; Progress at gender equality, let alone other areas of inclusion, has often been slow; too many conferences, or even virtual panels not only reflect but further reinforce this. I can hardly claim to be Read full story › Source: The Drum...
Read MoreBy Imogen Watson With lockdown rules set to loosen up soon, Extinction Rebellion has unveiled #NoGoingBack – the first in a series of short films created to remind the general public to keep the environment top of mind when normal service resumes. As the pandemic continues across the globe, leaving a devastating death toll and decimated businesses in its wake, one flickering light at the end of the tunnel is that it has given the earth some well needed fresh air. However, despite the world in lockdown, the activist group has claimed that global carbon emissions have only fallen by 65% of what’s Read full story › Source: The Drum...
Read MoreBy John McCarthy The meal-in-a-pill has been a staple of science fiction for much of the past century, promising to rid us of the hassle of eating and cooking and cleaning up dirty dishes afterwards. And then of course there was the 60s Space Age trend toward powdered foods, from the thirsty astronaut’s favorite, Tang, to Martian-endorsed potatoes in a box. But while pill-popping power-ups and predictions of a powdered promised land have never quite materialized, you need only look at the sad stale sandwiches that haunt our working weeks for proof that convenience is still a major consideration for many. And so, since 2014 the Read full story › Source: The Drum...
Read MoreBy Shawn Lim Sentosa has tapped into the popularity of Nintendo’s Animal Crossing: New Horizons by creating the first branded island on the game. The idea is to give people in Singapore a virtual place to hang out, as they continue to remain in lockdown as part of the country’s efforts to fight the coronavirus pandemic. According to the island owner, Sentosa Development Corporation (SDC), ‘Sentosa Crossing’ uses the island’s attractions to engage players to explore the island. Players can register for one of the 36 free slots available each day to visit ‘Sentosa Crossing’. Attendees must have a subscription to the online game and Read full story › Source: The Drum...
Read MoreBy The Drum Now, more than ever, brands need to understand what moves their customers – and traditional market research simply lacks the dynamism to keep up with a world perpetually in flux. In this webinar taking place on 5 June at 14:00 BST/ 9:00 EST, Meltwater and The Drum dive into the state of social listening and audience research, showcasing how client Agatha Christie uses media intelligence to craft a content marketing strategy that captivates. There will also be a live Q&A straight after the webinar so that you have a chance to ask our speakers questions about the topic. Join us Read full story › Source: The Drum...
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