Posts made in May, 2020

on May 7, 2020

By Jennifer Faull With 85% of its sales coming through pubs, bars and restaurants, the UK’s lockdown should have spelled disaster for Beavertown Brewery. Instead, the punchy craft brewer has entered the world of DTC and seen sales skyrocket 1000%. Founder Logan Plant explains why the crisis is throwing up more opportunities than he first thought. Founded in 2011 by Logan Plant, son of Led Zeppelin frontman Robert, London-based Beavertown has slowly grown to be a major player in craft beer. Heineken bought a minority stake in 2018, injecting £40m into the company to launch a new brewery and visitor site. However, even with Read full story › Source: The Drum...

on May 7, 2020

By Bruce Daisley There’s a sentiment that goes through my head each morning as I go for a dawn run around the park near my house: “We judge ourselves by our best intentions and most noble deeds but we will be judged ourselves by our worst acts”. The pavements are a war zone at the moment. Everyone believes they are the goodies and everyone else the baddies. Pensioners hollering abuse at 50 metres presume that everyone else is intent on infecting them with the dreaded plague. It’s surprising how a generation intent on taking us out of Europe and ridding Read full story › Source: The Drum...

on May 6, 2020

By Imogen Watson In a bid to improve diversity within the UK’s advertising industry, the Advertising Association (AA), ISBA and the IPA have created an ‘Inclusion Group’ to tackle the issue head-on. The news follows the IPA’s recent agency census, which detailed a breakdown of the make-up of agencies with IPA membership for 2019. The census revealed that ethnic diversity had fallen fractionally, year-on-year, with the number of employees from an ethnic minority background at 13.7%, down from 13.8% in 2018. Headed up by Kathryn Jacob, chief exec of Pearl & Dean, the group pulls together luminaries from across the industry. Alongside Jacob, Read full story › Source: The Drum...

on May 6, 2020

By Rebecca Stewart Along with being one of the only certainties in life, death is also one of the single biggest financial events most individuals will face, with the average cost of a traditional burial coming in at £4,500. Now, in the middle of the deadliest pandemic in modern human history, ‘death’ has become one of the most common words on newspaper front pages and TV broadcast as coronavirus mortality rates stack up. More than 250,000 people have now died of (or from issues directly related to) the virus globally. For the friends and families of loved ones lost to Covid-19 (or indeed other Read full story › Source: The Drum...

on May 6, 2020

By Shawn Lim An AI-driven chatbot has been created in Singapore to offer social distancing-friendly activity ideas during the coronavirus pandemic. The chatbot, called ‘Ask Phoebe’ and created by Taiger, is also intended to help businesses market their services, keeping them in business. To scale this in May, Taiger is starting a movement called #MakeHomesGreatAgain to help people make better use of their time while stuck at home with their families. <path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 Read full story › Source: The Drum...