Posts made in May, 2020

on May 6, 2020

By Keith Timimi 2020 rolled in like most years before it, with me on a plane. Between work and holidays, the second half of 2019 had felt like I was away more than I was home. We flew home on New Year’s Day having spent the holidays with my parents. I had no idea at the time that it might be both my first and last flight of the year. All the 50th birth-year celebration plans – parties in Ibiza, Olympics in Japan – blown away like leaves in a monsoon wind. Overnight, my relationships with a host of organisations went to zero., particularly Read full story › Source: The Drum...

on May 5, 2020

By Greg Harvey We’d like to tell you how we run a distributed company. Why we chose this, what works, what doesn’t, and how it’s possible to be a global business of home workers. Our entire workforce is home-based; this may not be possible for every business. A home-based nuclear waste processing is less than ideal. Even geographically-tied businesses will have people with functions which need not be carried out in an office. People who could function from their homes. And everyone would be better for it. We believe distributed teams are the future for many. Those for which being Read full story › Source: The Drum...

on May 5, 2020

By Charlotte McEleny Mint Mobile and its owner Ryan Reynolds have launched a video campaign based on a PowerPoint presentation in lieu of an ad, as coronavirus halted production. The ad is for low-cost wireless carrier Mint Mobile, of which Ryan Reynolds is the majority owner, and was created by the ad agency Reynolds also owns, Maximum Effort Productions. Reynolds starts the ad by explaining that it was in the middle of making an ‘epic’ ad but that because of coronavirus, they’ve stumped for just a PowerPoint. The ad then continues onto a parody of PowerPoints, complete with cheesy stick Read full story › Source: The Drum...

on May 4, 2020

By Chris Sutcliffe Investing in relationships with consumers has never been more critical to the growth of e-commerce businesses. As the Coronavirus crisis deepens, new data has found, 90% of consumers say they are now shopping more online. What we are buying and where we are buying it from is also evolving, says Joe McCarthy, director of performance marketing at Klayvio. Talking to The Drum Network editor, Chris Sutcliffe as part of The Drum Digital Transformation Festival, McCarthy revealed the macro trends that are developing in e-commerce consumers begin to adjust to their new normal. The data is taken from two surveys launched by Read full story › Source: The Drum...

on May 4, 2020

By John McCarthy PwC’s global esports leader Andy Fahey claims that under lockdown esports is the “only competitive ‘sport’ in town”. So far, The Grand National, Formula 1, Moto GP, Spain’s La Liga and Nascar have all run digitally. There’s more to follow and an increasing likelihood that more esports will fill depleted broadcast schedules. Prior to the Covid-19 outbreak, sports revenues were predicted by PwC to rise from $980m in 2019 to almost $1.8bn by 2023, a prediction that is being revised upwards by the accounting group. In esports, the live stadium spectacle is gone, but the competition endures. Some competitions are pivoting Read full story › Source: The Drum...