By John McCarthy A decade ago, you’d be hard pushed to find a Facebook user who wasn’t being poked (or forked) with a notification from a farmer. Back then, FarmVille was the most-used application on the most-used social network. With owner Zynga about to release the third title in the agriculture simulation series, we take a look at how the brand has evolved in that time, and how the mobile gaming space has evolved with it. With its regular, repetitive and addictive farm management routines, FarmVille captured audiences on Facebook when it launched back in 2009, prompting users to share their achievements Read full story › Source: The Drum...
Read MoreBy Caroline Parry The Covid-19 pandemic has transformed our lives in just a few short months, but, amidst the anxiety and uncertainty, there has been a surge of social good. Businesses across the world have played a key role in supporting their communities and beyond by moving quickly to activate the social good in their organisations. The Drum, in partnership with Facebook, is launching a ‘Business for Good’ series to celebrate some of the best social good work on the platform – including charitable giving, crisis response, health initiatives, campaigns, and mentorship – that help the communities we are part of and to create Read full story › Source: The Drum...
Read MoreBy Rumble Romagnoli Across Europe, countries are seeing lockdown restrictions lifted and some semblance of ‘normal life’ is starting to resume. What a relief! For many business owners, this means kickstarting your operations and prospecting once more, leaving one vital question to be answered: are you ready and what is your plan? Currently, gone is any focus on profiteering – instead, companies are connecting with their clients on a more personal level and are genuinely helping those in need. This is something that brands must be careful not to simply snap out of as lockdown is eased – a return to normal too quickly Read full story › Source: The Drum...
Read MoreBy James Whatley The surprise move by tech giant Facebook to buy Giphy and bring with it its 700 million users in a deal valued at $400m seems like a shrewd move on paper. James Whatley, strategy partner at Digitas UK offers his take on what advertisers, and rival tech companies, should make of it. Facebook bought Giphy – but what does that mean for brands? Honestly? Not much. If you are a brand working with Giphy today – either by having your own branded channel or paid promotion of your branded gifs, I really can’t imagine much changing for you in the short term. In the Read full story › Source: The Drum...
Read MoreBy Susan Hallam Uncertain times and changing conditions mean you probably need to scrap your old marketing plan. Great marketing weaves together an understanding of your customers’ needs and behaviours, a view on the opportunities that will positively impact our business, and an analysis of past trends to foresee future ones. In these times, however, that certainty and predictability is absent. Business rules are changing. Economic turbulence is looming. Our customers and behaving and working in brand new ways. You need to change the way you tackle the marketing puzzle and become a more agile marketer. It’s time to develop a new approach to your marketing Read full story › Source: The Drum...
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