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Posts made in May, 2020

Can Vietnamese brands succeed with Covid-19 like the country did?

on May 18, 2020

By Hesperus Mak Vietnam has emerged an unlikely hero in the fight against Covid-19 with its quick, transparent, and integrated response to the crisis – recording less than 300 cases, zero deaths, and no community transmissions for weeks. As it begins to loosen its nationwide restrictions, it has stepped up to play an important role on the global stage – ramping up medical equipment production and donations to countries in need, including the US, UK, Russia, Spain, Italy, France, and Germany – and in turn strengthened relationships with important partners. It is not just a win for the country, but also a win Read full story › Source: The Drum...

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The big change that’s coming to Drupal and why you should act now

on May 18, 2020

By Danny Bluestone If you’re responsible for one of the 700,000 websites running Drupal 7 right now, you’ll have heard about the big change coming to Drupal. The release of Drupal 9 and the subsequent withdrawal of Drupal 7 and 8 marks a step-change in the platform’s development and a significant shift in technology, with implications for security. Here’s what’s happening – and what you need to do. What’s happening to Drupal 7, 8 and 9? On June 3 2020, the first version of Drupal 9 will be released. It will be the newest version of the popular open-source content management system. In November 2021, Drupal 7 and Read full story › Source: The Drum...

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As Vice cuts headcount, Refinery29 ploughs ahead with Latinx brand launch

on May 15, 2020

By Katie Deighton The coronavirus has sent publishers’ advertising revenues into decline, forcing many to lay off staff and hold back product developments. However, Refinery29 is bucking that trend with the launch of a new platform for the Latinx community, despite parent company Vice Media Group cutting 5% of its staff today (15 May). R29Somos will serve up editorial, video and social content designed with the English-speaking Latinx community in mind. Its homepage will sit within the main Refinery29 site while a dedicated Instagram page will direct users to its pages. Launch articles include ‘I Went From Braiding On My Stoop Read full story › Source: The Drum...

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Freeview spot celebrates terrestrial TV's role in our lives during lockdown

on May 15, 2020

By Imogen Watson With more people than ever sat in front of TV, Freeview is making a case for the integral role it plays in keeping the nation informed, entertained, connected and inspired during lockdown. “Since the beginning of the UK lockdown, public service broadcasters have risen to the challenge, creating new bespoke programming and working hard to make even more titles available on demand,” explained Neema Shah, head of consumer communications and marketing at Freeview on the thought-process behind the campaign. “Our ‘We’re Always Here’ creative celebrates the important role of TV in our lives, especially at the moment,” she adds. Airing Read full story › Source: The Drum...

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‘This isn’t cannabis 2.0’: are psychedelics the next frontier for advertising?

on May 15, 2020

By Katie Deighton In February, Decca Aitkenhead found herself taking magic mushrooms on a beach in Jamaica. She took a friend, ratioed one bad trip to two good, came some way to processing her dealings with mortality and experienced one of the best days of her life. Then she came home and wrote all about it for The Times. After all, Aitkenhead isn’t a gap year student but an awarded and decidedly adult journalist. Her account can be placed alongside the first episode of Gwyneth Paltrow’s divisive Netflix series The Goop Lab, which saw a number of Goop staffers travel to the Caribbean Read full story › Source: The Drum...

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