By Shawn Lim Singapore Press Holdings (SPH) and Google have created a joint business plan to grow digital advertising revenue, hunt for subscription audiences in new platforms and develop their digital video content business. The publisher, despite being one of the largest media owners in Singapore, has been unable to compete with Google and its fellow ad giant Facebook on a global and local scale, as advertisers turn to the two platforms for speed and scale of innovation. That saw SPH’s advertising revenue fall by $103 million and circulation revenue drop by $8.7m in 2017, leading to job cuts across the Read full story › Source: The Drum...
Read MoreBy Drum Network As incidences slow and the focus on the Covid-19 pandemic shifts to optimism and recovery, Northwell Health announced that it will unveil the ‘Hope Tracker’ at Madison Square Garden. A digital outdoor mega board, the ‘Hope Tracker’ will appear on the 7th Avenue marquee on April 23 and run for several weeks. It will highlight the increasing number of patients who have successfully defeated the virus at one of the health system’s 23 hospitals. New York’s largest health care provider and private employer, Northwell has treated thousands of Covid-19 patients since the outbreak began in early March. As of April 21, Read full story › Source: The Drum...
Read MoreBy Ben Jeffries As the coronavirus pandemic continues, lockdowns around the world have forced influencers to get creative from the safety of their own homes. So how are they adjusting to the limitations? We’ve seen several changes to how creators are interacting with their audiences. While in the past, a polished post and a feed that has been thoroughly curated have been popular, Covid-19 has accelerated a shift towards creators and their followers favouring more authentic, raw content. In turn, this has meant that instead of focusing on less authentic mediums of content creation – polished posts, amazing locations, product pushes and the like – Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart As health workers risk their lives on the front line treating Covid-19 patients, the UK’s passion for its National Health Service (NHS) has never run deeper. Here, The Drum reflects on the making of MullenLowe Group’s ‘We Are Nurses’ 2019 campaign for NHS England, which recently scooped the coveted Grand Prix at The Drum Marketing Awards 2020. The NHS is the “closest thing the English people have to a religion”. So sneered Nigel Lawson, who served as UK chancellor under prime minister Margaret Thatcher in the mid-80s. Fast forward more than 30 years and the sense of national passion Read full story › Source: The Drum...
Read MoreBy Imogen Watson Before the turn of the century, the thought of linking up with a stranger on a mobile app would have been unimaginable. Fast-forward to the present day, and platforms like Tinder, Bumble, Happn, Grindr and Hinge sit unashamedly on the phone screens of millions of singletons. When the pandemic hit, many questioned how dating apps could survive with an estimated 2.6 billion people locked inside, date venues closed for the foreseeable future and casual hookups out of the question. Yet while entwined hearts during the Spanish Influenza might have seen love blossom through the exchanging of letters, love in the time of Read full story › Source: The Drum...
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