By Rebecca Stewart GoDaddy has seen phenomenal demand for its domain registration and web hosting services in recent months as small firms seek out ways to move their shops and services online. Fresh from launching a campaign to help keep these businesses afloat, the tech giant’s chief marketing officer Fara Howard discusses how this is a strategy that will outlive lockdown. In May, domain registrar and web hosting company GoDaddy revealed that it now has 19.3 million customers around the globe, up 4.1% year-on-year. Over the past 12 months, the company has seen a revenue bump of 11.5% to reach $792m, Read full story › Source: The Drum...
Read MoreBy John McCarthy News brands have been attracting record audiences during the pandemic as more and more people find themselves with a new daily news consumption habit. But while demand for subscriptions at quality titles is through the roof, ad-supported businesses haven’t been having such a fun a ride. Execs from the Wall Street Journal, Financial Times and Reach talk to The Drum about the ups and downs of lockdown, and about the products they’re designing for the future. The Wall Street Journal Having breached the 3 million subscribers mark, more than 2 million of whom are on a digital plan, WSJ has been showing Read full story › Source: The Drum...
Read MoreBy Drum Network Shoppable marketing specialist Adimo has appointed Gavin Stirrat as interim chief operating officer while current chief operations officer, Gill Smith, takes time out of the business to start a family. Adimo has also appointed David Fieldhouse as adviser to the business as it aggressively grows its international and agency business. Gavin has worked in the digital advertising space for over 20 years, bringing a wealth of experience, and is a respected voice particularly within the mobile and programmatic spaces. He will be responsible for the operations, product and customer teams at Adimo. Prior to joining Adimo, Gavin was vice-presdent of the partner Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart As Conrad Fritzsch makes the leap from Daimler to Publicis Groupe, The Drum catches up with him to find out why he’s choosing to move agency-side and the lessons he’s learned from the automaker’s transformation journey so far. In 2018, Mercedes-Benz owner Daimler was one of the first big clients to invest in Publicis’s ‘Power of One’ proposition. The car marque finally settled on a bespoke agency model, dubbed Publicis Emil, following a year-long, drawn out pitch process. Now, in a rare move, Conrad Fritzsch, one of the brand marketers charged with appointing Publicis, is jumping ship to the tailored Read full story › Source: The Drum...
Read MoreBy Al Young We are in a golden age of audio. Ever increasing consumer demand for streaming audio networks means it’s never been easier for brands to reach their target audiences. Spotify alone has over 135 million monthly active ad-supported users and more than half of UK adults listen to digital audio each week. To celebrate great creativity in audio, we’ve launched a new audio collection on creative works and asked creatives to talk about their favourite audio. This week Al Young, chief creative officer at St. Luke’s tells us why brands need to pay more attention to radio. We can all effortlessly name Read full story › Source: The Drum...
Read More
Industry News