Posts made in July, 2020

on Jul 7, 2020

By Sebastien Jouhans As we prepare for “the new normal” one thing is for sure – the world will look different from what we were accustomed to pre-coronavirus. In particular, the way we experience almost everything. Some behaviors we adopted during this time of lockdown are going to remain with us for a lot longer than we think, and will influence larger behavior changes. Social distancing and “touchless-touch” – or low touch – interactions are here to stay for at least some time. And while these behaviors may result in restrictions in interaction, they are also an opportunity for innovation. In thinking about Read full story › Source: The Drum...

on Jul 7, 2020

By Nikolq Davy As advertising businesses examine what the return to work – and normality – will look like, Nicola Davy, who sits on the Leadership Committee for the Futures Network, offers the lessons on what she has learned from women returning to work following maternity leave. As lockdown starts to ease, some of us will be heading back to our workplaces in the next few weeks. How will we navigate the shift from our new routines? How will we all continue to balance work and home life, having enjoyed more time with our families and a different pace of life? Is there Read full story › Source: The Drum...

on Jul 7, 2020

By Tom Jarvis Last week, something strange started appearing on Twitter. A bunch of users over on the tech-corner of Twitter changed their handles to the eye-mouth-eye emoji meme. What did it mean? Was this a new social platform? Or, as these emojis are often used to denote something embarrassing on TikTok, was it something I had missed a new trend again? Then a URL, .fm, was listed on Product Hunt, the site to find the best new products from across the web and is home to some of the biggest hit products of the last few years. The URL had an email sign-up and Read full story › Source: The Drum...

on Jul 7, 2020

By John McCarthy The world’s top brands have to engage with, not boycott, social media networks like Facebook if they wish to improve the ecosystem, says Unilever’s marketing boss, Aline Santos. The consumer goods giant announced on 26 June that it will be pausing Facebook, Instagram, and Twitter ad spend in the US until the end of the year – coinciding with the upcoming presidential election. Other top brands have, meanwhile, opted for a mass boycott of the social media giant. Unilever, which has a global presence in 190 countries, will still be investing in social media platforms internationally, but it will remain Read full story › Source: The Drum...

on Jul 6, 2020

By Imogen Watson When the coronavirus outbreak snatching a significant loss from London Advertising’s revenue, rather than cry into one’s Corona, it decided to switch things around and follow its own advice. With the help Dame Helen Mirren and Liam Neeson, the ad agency is on its way to reaching 30 million people, with the hope its plea gets picked up by chief execs, marketing directors or managing directors. “If we had a client who had this problem we‘d advise them to advertise,” says London Advertising’s chief exec Michael Moszynski, as he discusses his agency’s decision to take the plunge and advertise its Read full story › Source: The Drum...