By Erminia Blackden Among the many unsolicited ‘how to work from home’ guides for employees, Erminia Blackden, strategy director at Engine offers some advice to employers in the ad industry: if you want a diverse, equal and productive workforce then it’s time to start taking remote working seriously. Life in lockdown has been a difficult time for everyone. Women working from home have found it harder than most as they are still more likely than men to be responsible for childcare and household chores. It’s been a testing time. The latest data from the Institute for Fiscal Studies reveals women are 9% Read full story › Source: The Drum...
Read MoreBy Shawn Lim Streaming platforms like Hong Kong-based Viu have been investing heavily in drama production, particularly Korean drama (K-drama), amid increased interest across the world in Korean cultural properties. The ‘Korean Wave‘, or ‘hallyu‘ is credited with spreading a host of fashion and makeup trends. Korean dramas are often marked out by high production values, attractive casts and complex storylines. “The shows are melodramtic but they all resonate well with our viewers, who circulate them on social media,” says Virginia Lim, the chief content officer for Viu, speaking during The Drum‘s Can-Do Festival. “Viu has worked closely with the top five South Read full story › Source: The Drum...
Read MoreBy Brendan Monaghan Despite being an established channel for more than a decade, podcasts are experiencing unprecedented audience growth – a trend that has continued in today’s coronavirus-affected world as people turn more and more to digital media on their personal devices. However, despite this growing audience opportunity, podcast monetization is still very much in its infancy. Within the next three to five years, however, that’s going to change, aided by advancements in transcription technology that are already in the works today. Let us take a look at what the immediate future holds for this burgeoning channel and advertising opportunity. Why podcast monetization has room Read full story › Source: The Drum...
Read MoreBy Cari Kirby As lockdown restrictions relax, we’re beginning to reflect on our time indoors, looking at what kept us sane and connected to the outside world. It’s no surprise that we were all looking for things to keep us entertained. Statista gives us some cold hard facts that give context to our lives in lockdown: It comes as no surprise that as we entered lockdown, we were all looking for things to keep us entertained indoors. Statista reports that 51% of people worldwide were streaming more shows and films than they were pre-lockdown, with Netflix reporting 16 million new sign ups during the first Read full story › Source: The Drum...
Read MoreBy Rania Robinson Following a week in which the world’s biggest advertiser Procter & Gamble (P&G) pledged to “significantly increase” investment in black-owned or operated media companies, agencies and marketing suppliers”, Quiet Storm chief executive Rania Robinson says it’s high time brands unpick their own unconscious bias when it comes to agency selection. We challenge our unconscious biases when hiring internally – now it’s time for brands to do the same with their suppliers. It’s widely accepted that people feel more comfortable working with people who are like them. That is part of the reason why our industry has struggled for so long with Read full story › Source: The Drum...
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