Posts made in July, 2020

on Jul 23, 2020

By Imogen Watson Despite entering 2020 in a strong position, the ongoing pandemic, Black Lives Matter ad pause and recent social media brand boycott have packed a punch, leaving the social media giant Twitter winded, with advertising revenue down 23%. Although ad revenues took a hit, Twitter reported that it saw growth in audience engagement, with its user base growing to 186 million, a 34% year-on-year increase. Chief exec Jack Dorsey told investors that Twitter had been looking as “multiple lines of revenues” is now in a place to “explore other ideas”, hinting that subscriptions could be tested this year. The Drum Read full story › Source: The Drum...

on Jul 23, 2020

By John McCarthy This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d like it your inbox once a week. Welcome back. After another busy week in media, I’m happy to share another Future of Media briefing filled with lots of good stuff from The Drum. Daily Mail: papering over the cracks? Conservative newspaper the Daily Mail enlisted a top creative agency to help position it as a ‘powerful positive force’. Many titles are embracing marketing to sell subscriptions and alter perceptions, but the 124-year-old title’s efforts inspired a bit more attention. The paper’s Read full story › Source: The Drum...

on Jul 23, 2020

By Awards Analyst Goodby Silverstein & Partners won the Grand Prix at The Drum Marketing Awards US 2020 with its ‘Lessons in Herstory’ campaign for Daughters of the Evolution. Here, the team behind the entry describe the challenges faced and strategies used to deliver this successful project. The challenge Daughters of the Evolution is a new, California-based nonprofit organization, founded by a board of young women. To accompany their launch, Daughters of the Evolution sought a campaign to champion the voices and ambitions of the next generation of women leaders so that they can build the world they want to thrive in. Feeling Read full story › Source: The Drum...

on Jul 23, 2020

By Shawn Lim As TikTok is pulled into politics and faces bans by countries over privacy issues, it is in an unusual situation whereby it could have its meteoric rise stunted, for different reasons than any other platform before it. There was a time when trouble for social networks simply meant not gaining sufficient user engagement, as the likes of Friendster, MySpace, Orkut, Google+ can attest. However, as a Chinese-owned social network, TikTok’s future has been thrown into doubt by an altogether more modern problem – geopolitical privacy concerns. India’s Ministry of Electronics and Information Technology has placed a blanket ban Read full story › Source: The Drum...

on Jul 23, 2020

By Shawn Lim The Singapore government and Google have announced a new jobs and skills training initiative for 3,000 local entry-level and mid-career job seekers. The initiative, called Skills Ignition SG – A Grow With Google Program is aimed at boosting job seekers’ employment, employability outcomes and providing vital industry experience amid a challenging labour market during Covid-19. It will be led by the Economic Development Board (EDB), Infocomm Media Development Authority (IMDA) and SkillsFuture Singapore (SSG), in support of the SGUnited Jobs and Skills Package. What does the Skills Ignition SG – A Grow With Google Program offer? A nine-month place and train Read full story › Source: The Drum...