Posts made in July, 2020

on Jul 20, 2020

By Drum Network After a six-month sabbatical Chief Productions’ Karen James, previously sales and marketing director has returned as commercial director, signaling a genuine commitment to client service at the MediaCity based film production company. She said: “I’m delighted to be back at Chief with a new challenge. As some of my network will be aware, I continued to work throughout a year of cancer treatment last year and at the end of it felt I needed a bit of a space, which ended up being stretched due to lockdown. “Getting through all that and being encouraged to come back to MediaCity and get behind Read full story › Source: The Drum...

on Jul 20, 2020

By Imogen Watson For the majority of 2020, the world has been in a constant state of flux. For those working in comms, whose job is to massage out knots, the need to stay tuned with goings-on has been imperative to ensure they brought clarity both internally and externally as their brands steered the turbulent winds of coronavirus. As part of the Can-Do Festival, the jurors from this year’s The Drum’s PR Awards gave insights on their experiences weathering the storm. Joining executive editor Stephen Lepitak was Tamara Bennett, director of communications, Virgin, Jason Teitler, senior vice-president global communications and brand Read full story › Source: The Drum...

on Jul 20, 2020

By Imogen Watson This wasn’t how it was supposed to be. After an intense maiden year, Extinction Rebellion’s civil disobedience tactics have been made redundant at the hands of Covid-19. After spending its lockdown soul searching, the activist group believes if the UK Government can do unimaginable things to stem this existential threat, then it can treat the environmental crisis with the same urgency. “Movements tend to go up and then they dip. There was a bit of a honeymoon period that happened post-April when everyone was in this upsurge,” recalls Claire Farrell, co-founder of Extinction Rebellion. “We’ve spent the whole of lockdown thinking Read full story › Source: The Drum...

on Jul 17, 2020

By Drum Network Sally Hansen, America’s number one nail brand, has been a longstanding supporter of the LGBTQ+ community and partner of charity powerhouse GLAAD. This year, to celebrate Pride, Sally Hansen partnered with GLAAD ambassador and American singer, actor, dancer, choreographer and YouTube sensation Todrick Hall for a series of album Watch Parties on Instagram. Creative agency Cult created a social content campaign including boomerangs, videos and stills for Sally’s Hansen’s primary social channels – Facebook, Instagram and YouTube. These were distributed by Sally Hansen, Todrick Hall, GLAAD and Ulta Beauty to further reinforce the partnership. Cult also created a series of colour Read full story › Source: The Drum...

on Jul 17, 2020

By Thomas Hobbs Gaming has gone from being a bedroom hobby to a boardroom priority, according to gaming experts on a panel discussion as part of The Drum Can-Do Festival, in partnership with Bidstack. The panel explored why brands have been slow to see gaming’s potential, how best to approach in-game marketing, and what the future holds for gaming – and the brands that want to reach its vast audiences. Despite generating more revenue than the global music and movie industries combined ($159bn in 2020), gaming, until very recently, was ignored by brands, according to Bidstack CEO James Draper. He said that Read full story › Source: The Drum...