Posts made in July, 2020

on Jul 17, 2020

By John McCarthy When the pandemic hit, football competitions froze, content dried up and fandoms became exclusively digital. Football media startup Dugout, already embedded with top clubs, saw its behind-the-scenes video output became a storytelling priority in the fallow months. Co-founder and senior vice president Sebastian Gray shared what he has learned about the beautiful game, opening up on the value of archive, live and gamified content. Dugout creates, repackages, distributes and monetizes football video content for 82 clubs, four leagues and three federations. It has unparalleled access inside the sport – ‘No one gets closer than us’ is its Read full story › Source: The Drum...

on Jul 17, 2020

By Darrell Nelson Empty dancefloors and cancelled live music events could have far more impact than just the businesses that rely upon them. It is impacting the way in which culture and some sections of society are developing as a whole, says Darrell Nelson is the head of culture and content for Asia Pacific at Havas. As with every industry, the massive impact of Covid-19 has reverberated loudly within the live music and events scene. The wholesale cancellations of concerts and festivals across the world, as communities are shuttered inside their homes, has decimated the thousands of businesses the live music scene touches upon. Read full story › Source: The Drum...

on Jul 16, 2020

By Ellen Ormesher Yesterday (15 July) marked the reopening of pubs in Scotland as lockdown continues to lift across the country. To celebrate the return of the local, and to encourage drinkers to enjoy their return to the pub safely, drinks magazine Dram and One Minute Briefs joined forces to raise a glass to the Scottish pubs industry. Editor of Dram, Susan Young, said of the challenge: “As everyone knows pubs in Scotland have been closed since lockdown started, and the 15 July heralded the start of a new era in pub life as they re-opened with lots of new safety measures in Read full story › Source: The Drum...

on Jul 16, 2020

By Drum Network Over the course of the coronavirus health crisis we have experienced a seismic shift in the way we work, socialise, shop, relax and engage. Brands have never had a more crucial role to play in our lives, offering guidance, hope, safety and distraction. As such, there has never been a more relevant time to measure which brands the public connect with and the nature of this connection. Most Connected Brands (MCB) is the only study that measures the strength of these brand relationships based on the views of the public, rather than a hidden algorithm or a panel of industry experts. Consumers Read full story › Source: The Drum...

on Jul 16, 2020

By Ed Heaney All of our lives have been affected by the pandemic. From restrictions on travel, postponement of large events like the Olympics, the need to home-school to the way we shop and maintain relationships, the disruption is unprecedented. In an instant, our reliance on digital technologies became more necessary than ever. Businesses had to push technological infrastructure to its limits, adopting new workflows to prevent disruption as soaring numbers of employees began working remotely across the globe. Digital transformation has accelerated at an exponential rate and companies like Slack, Microsoft and Zoom have seen stock values grow as demand for Read full story › Source: The Drum...