By John McCarthy More than 1,000 advertisers have pulled spend from Facebook this month as part of a mass boycott over its content policies. Let’s imagine for a moment that this movement gains greater momentum; that SMEs, publishers and 2.6 billion users follow suit. If marketers were to make their temporary boycott a lasting one, where would they spend their money instead? Before we play fantasy football with ad budgets, it’s important to quantify just how far Facebook’s revenues could go. “Senator, we run ads,” chief executive Mark Zuckerberg drily told Congress in 2018 when asked how the company makes money. Facebook and Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Over the past three months, UK ad budgets have been slashed to their lowest ever level. That’s according to fresh data from the Institute of Practitioners in Advertising (IPA) which lays bare the grave impact of Covid-19 on marketing budgets, financial prospects and employment plans. The IPA’s latest Bellwether report – which draws data from a panel of around 300 UK marketing professionals from the UK’s top 1000 firms each quarter – has found that UK ad budgets have contracted at the quickest pace since data collection began 20 years ago. Amid the outbreak of Covid-19 and a subsequent nationwide lockdown, a Read full story › Source: The Drum...
Read MoreBy The Drum What do a BBC all-staff email, an NHS nurse recruitment drive, a rug celebrating an all-female Afghan orchestra and an AR app telling the stories of Harriet Tubman, Gertrude Stein and Sacagawea all have in common? They are all, of course, Grand Prix winners at The Drum Awards. And they all feature in the latest issue of The Drum magazine (or the latest issues, even, with two new print products landing on doormats and desks today). And, we are offering readers of our website a free copy while stocks last! The first mag, our Creativity Issue, is a compendium of mind-blowing work, Read full story › Source: The Drum...
Read MoreBy Kevin Chesters In his latest column for The Drum, Kevin Chesters, owner of independent communications collective Harbour, tells us about the lessons learned during lockdown, and those that he thinks the ad industry should keep for the longer term. I’m writing this 112 days after Boris Johnson announced ‘lockdown’ and the normal run of things in UK society came to a shuddering, acute, involuntary halt. For context, that is a fortnight longer than it took Roald Amundsen to walk to and back from the South Pole. It is nearly three times as long as your school summer holidays when you were a kid, Read full story › Source: The Drum...
Read MoreAgencies are having to meet client expectations with fewer resources than in the past. The speed with which the industry moves has accelerated, and while tech allows us to collaborate and create campaigns at lightning speed, that has also fostered an expectation that we should be doing so. This is the focus of this new webinar from The Drum, in partnership with Adverity. The Drum Network and its client relationships group, alongside Adverity, discuss the main agency marketing pain-points in the new era of media agency vs. data consulting and digital agency perspective. They examine how agencies can manage those expectations while Read full story › Source: The Drum...
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