Posts made in September, 2020

on Sep 11, 2020

By John Glenday Google and Twitter are to ratchet up efforts to snuff out misinformation ahead of the US elections in November. The tech giants are under pressure to head off an expected surge in false claims and misleading posts designed to sway voters, with both keen to get on the front foot to head off any potential backlash. What additional steps are Twitter and Google taking? Twitter will label or remove all tweets identified as being misleading such as premature claims of victory, unverified vote-rigging allegations and calls to break the law The platform has also pledged to act against the suppression of votes Read full story › Source: The Drum...

on Sep 11, 2020

By Cat Davis In days gone by (ie pre-pandemic lockdown) the office ‘water cooler moment’ was often used as an indication of what was hot in the world of popular culture, media and marketing. Whether it was chatter about the latest episode of Love Island or shared recommendations on the best new places to eat out, must-see films or must-have products, this form of word of mouth has always been a powerful tool for measuring the success of advertising campaigns or tracking the latest trends. If the modern-day equivalent of the water cooler moment – the first few minutes of chat at the start Read full story › Source: The Drum...

on Sep 11, 2020

By Jonathan Marciano The Covid-19 pandemic and social distancing have caused video game spending in the United States to reach new heights. Revenues hit a record $11.6bn between April and June 2020 – an increase of 30% when compared to the same time period last year. Overall, global gaming revenues are set to hit $160bn this year, overtaking books, music or movies. It is no wonder that Anzu’s in-game advertising revolution has such a captive audience among brands. Companies are approaching in-game advertising at greater scale to take advantage of the fact that gaming is now displacing other traditional forms of entertainment. The Read full story › Source: The Drum...

on Sep 11, 2020

By Imogen Watson As pressures mount on governments and businesses to be more green, in 2020, marketing oil can be a hard day’s work. Jet’s managing director of marketing talks to The Drum about its ongoing refresh, the challenges of selling fuel and the brand’s low carbon future. Oil is all around, in parachutes, shampoo, telephones, and even antihistamines. It makes the world go round, so what is it about oil brands that make 1,500 protestors descend on the British Museum to kick off about BP’s sponsorship? While the environmental concerns are glaringly obvious, any attempt by oil companies to step into the green Read full story › Source: The Drum...

on Sep 11, 2020

By Shawn Lim Gender representation in Singapore’s advertising lags far behind reality. With a new study revealing the extent of the country’s skewed view on gender equality, can brands shape up and make their marketing more equitable? With 39% of its workforce women, Singapore has a better gender balance in its labour market than many countries around the world. 60% of working-age women are actively engaged in the labour market, a proportion that has been steadily increasing since 1970, when it sat at 28%. But that balance is not reflected in the country’s advertising market. Ads in Singapore are six times more likely to Read full story › Source: The Drum...