Posts made in September, 2020

on Sep 9, 2020

By Danielle Gibson Celebrating the last year in content marketing, the jury for The Drum Awards for Content has been revealed. In 2020, every marketer has had to figure out new ways of doing business. But this hasn’t dissuaded the industry’s motivation and creative spirit. And so The Drum Awards for Content is back, to celebrate the world the outstanding work created over the past 12 months, during and before the pandemic. Each year, we rally a jury of accomplished experts across advertising and marketing to judge the awards. Hailing from the UK, US, Japan, Pakistan, Singapore and India, this year’s jury includes industry Read full story › Source: The Drum...

on Sep 9, 2020

By Irene Yang Even as the impact of the pandemic continues to cause disruptions across the global economy, brands should continue to spend wisely through these times of uncertainty in order to position themselves for recovery, says Irene Yang, the managing director at Nativex. Since the onset of Covid-19, the self-quarantine and social distancing policies implemented to curb its spread have reshaped the lifestyles of consumers all over the world. The extended periods of time people are spending at home have brought about significant changes in consumer habits and behaviours that may endure beyond the pandemic, especially as they continue to minimise physical contact. As Read full story › Source: The Drum...

on Sep 8, 2020

By Natalia Skaloud Consumers are no longer choosing where to shop based on price, product quality and brand recognition alone but instead, are making conscious choices based on a brand’s commitment to sustainability. What started out as a trend around taking more responsibility in individual consumption patterns, has now firmly become mainstream, with almost 80% of consumers actively changing their preferences based on perceived sustainability. Within one year we’ve seen a societal shift where walking around with a disposable coffee cup or wearing a brand known for unfair labour policies is considered almost unacceptable. Covid-19 has further brought attention to the vulnerabilities Read full story › Source: The Drum...

on Sep 8, 2020

By Rebecca Stewart Taking time off work to look after a new baby should be a time for any parent to cherish. However, with coronavirus restrictions having dominated most areas of day-to-day life since March, maternity leave across almost every industry has looked very different in 2020. Pre-pandemic, research from MMB Magazine found that just 18% of women felt happy and confident about returning to work after maternity leave. 72% of these people worked at management level or above and 37% of the women questioned said organisational support was so damaging that they’d considered handing in their notice. Amid Covid-19, fresh pressures Read full story › Source: The Drum...

on Sep 7, 2020

By John Glenday Consumer spending grew 0.2% year-on-year in August – the first uplift since February 2020, according to Barclaycard. The payment provider found that spending on essential items grew 5.1% year-on-year, as supermarket shopping surged 14.9%. Despite this confidence in the UK economy slumped to the lowest on record, at just 19%. The Drum dives behind the figures to reveal what they say about current consumer mindsets. The bright spots: A supermarket surge of 14.9% shows consumer willingness to spend, spend, spend where necessary. Non-essential spending has begun to stabilise, contracting by just 1.6% – the smallest fall recorded since the crisis began. Clothing sales Read full story › Source: The Drum...