Posts made in September, 2020

on Sep 3, 2020

By Shawn Lim Singapore-based bank DBS has created a nightclub at the former location of the Zouk club in the esports game Fortnite. The campaign, created by TSLA, aims to revive the lustre of nightclubs around the world that has remain shuttered as the Covid-19 pandemic shows no signs of abating through the rest of 2020. Working in Fortnite’s creative mode with fans and game developers, TSLA researched public records and architectural archives of the site where the Zouk club used to sit. From there, the team worked to recreate in pixel-by-pixel detail all elements of the club. The club is an almost identical replica both Read full story › Source: The Drum...

on Sep 2, 2020

By Rico Chan Amid changing times and consumer preferences in this crisis, Rico Chan, the co-head for Asia Pacific at Verizon Media, explains how brands can guard themselves and navigate a post-Covid-19 market. Months have passed since the world has faced the coronavirus pandemic. As panic and strong emotions have ebbed, households have also learned to cope with the changes in the new normal, emerging with new behaviours and altered mindsets. Consumers have learned to take proactive measures in protecting themselves against the crisis, relying on tried-and-tested solutions and home remedies to boost their immunity and protect themselves. People now also have a stronger Read full story › Source: The Drum...

on Sep 2, 2020

By Charlotte McEleny Brands safety has so far focused mostly on media placement but with consumer concerns mounting around data privacy, marketers need to understand how toxic data can harm their brand. This is according to Ogury South East Asia managing director Niall Hogan, who spoke to The Drum ahead of the Digital Summit and Drum Digital Advertising Awards APAC. With many brands investing time and money into getting their data strategies fit for purpose, Hogan offers advice for brands on how they can protect the integrity of their brand, while still producing more personalised, effective digital advertising. Data has Read full story › Source: The Drum...

on Sep 1, 2020

By Samuel Scott Suffering ‘death by PowerPoint’ is as boring as listening to Coldplay. And that is even more true when hearing virtual presentations. So, it is critical for speakers to keep audiences engaged over remote talks during the ongoing coronavirus pandemic. This month, the fall business event season will begin with virtual marketing conferences such as the DMWF World Forum, Marketing Festival in Prague and Effie UK Leadership Summit. Agency executives and brand marketers making the rounds should learn online speaking’s best practices because they are different from presenting in the physical world. In this column, I offer my insights and then interview fellow Read full story › Source: The Drum...

on Sep 1, 2020

By Shawn Lim Facebook has threatened to block news publishers and people in Australia from sharing news on its platforms if the proposed law to force the platform to share revenue with publishers in the country is passed. Australia has taken steps to ensure media businesses remain viable. The country treasurer Josh Frydenberg instructed the competition watchdog Australian Competition and Consumer Commission (ACCC) to develop a mandatory code of conduct for Facebook and Google. Originally due to be finalised by November 2020, the code was to require the digital ad giants to negotiate in good faith on how to pay news media for use Read full story › Source: The Drum...