Posts made in November, 2020

on Nov 10, 2020

By amit bapna The grand finale of the 13th edition of Indian Premier League (IPL) is being played today (10th Nov) bringing weeks of cricketing action to conclusion, for the many fans of this sports format. Even though the IPL matches were played this year in United Arab Emirates (UAE) in a bubble owing to the pandemic, instead of home-market India, the frenzy around the game continued unabated. It brought in a much-needed excitement among both the cricket enthusiasts as well as the brands vying for the attention of these fans. In a year marked by overall pessimism and muted consumer sentiment because of Read full story › Source: The Drum...

on Nov 9, 2020

By Emma Mulcahy As the retail landscape continues to evolve and move towards digital channels, we are seeing a rapid uptake of a PIM solution by those more traditional brick-and-mortar businesses, in pursuit of digital excellence. When establishing their digital presence, it is essential that these businesses lay the foundations for success by developing an omnichannel strategy. In ensuring that they have a contextually relevant and engaging presence across essential digital channels, businesses increase the touchpoints available for consumers to engage with their brand their products. This leads to a greater number of conversions, higher customer satisfaction and a significant boost for your organisation’s Read full story › Source: The Drum...

on Nov 9, 2020

By Shawn Lim While fans may not be allowed back into football stadiums due to coronavirus restrictions, Unilever’s shampoo brand Clear for Men has created a virtual pundit for Indonesian football fans, to help them engage with the game in a new way away from the stands. Created for stressed supporters, Clear Headsmart is a virtual pundit created by Clear’s media agency Mindshare. It uses sports data company Stats Perform’s Opta Live Win Probability Model, is powered by machine learning and artificial intelligence and offers a real-time forecast of the outcome of a live football match. For example, when significant match events such as Read full story › Source: The Drum...

on Nov 9, 2020

By Rebecca Stewart Disney is the latest brand to have launched a Christmas ad, unveiling a three-minute animated short film which tells the story of a grandmother, her granddaughter and the family traditions that connect them through the years. Running across 26 markets, including Australia, New Zealand, North America and parts of Asia, ‘From Our Family To Yours’ holds the same production values as any Pixar movie would. Based on insight from consumers that traditions, family and nostalgia were the most important things to them in the run up to this Christmas, the short sees the introduction of two characters – a grandmother, Lola, and Read full story › Source: The Drum...

on Nov 6, 2020

By Drum Network Ifour creative agency has designed and illustrated the next installment of the Eat Them to Defeat Them campaign, the Eat Them to Defeat Them activity book Bursting with bonkers fun, the book has been created by Veg Power in partnership with ITV, Channel 4, Sky, Public Health England, Coop, Sainsbury’s and ASDA. Launching as a physical book and digital download assets, there is also a supporting amplification campaign through social media channels and ITV, Channel 4 and Sky ad slots to maximise the reach to the target audience, UK kids. Physical books are being supplied to families by partners through retail, Read full story › Source: The Drum...