Posts made in November, 2020

on Nov 6, 2020

By Eleanor Lim Despite the rise of digital advertising, out-of-home remains a prestigious and exciting field thanks to its creatives and strategic thinkers. The Drum Awards for Out of Home reward the most effective and innovative campaigns, that made a big impact in what has been a challenging year. This year’s awards also feature three categories to highlight successful work in the time of Covid-19. The Drum is proud to present these awards in partnership with Alight Media. A leading challenger in UK out-of-home media, they help advertisers achieve national reach through incremental cover, the proven strength of classic formats and new, Read full story › Source: The Drum...

on Nov 6, 2020

By Open Mic Influencer has today published a report, highlighting consumer purchase trends, buyer behaviour, and industry insights, alongside expert opinions, in order to show brands how they can best plan for a festive period that will be like no other that has gone before. The report collates research from a number of sources including, but not limited to, work undertaken alongside Influencer’s key insight partner IBM Watson and from research by Influencer in partnership with GlobalWebIndex. Insights suggest that consumers will be spending more on Christmas than ever before; families in the UK are planning on spending 25% more on Christmas presents than Read full story › Source: The Drum...

on Nov 5, 2020

By John McCarthy This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d like it your inbox once a week. John McCarthy here bringing you the milestone event of the week, the Future of Media newsletter. I’m sure you’ve all had a peaceful, restful few days and that I have your full attention for what is to come… Slashed Christmas Last week we explored how lockdown two is affecting agency operations around the UK. Now, I’ve questioned some of the top media buyers about how we can expect advertisers’ budgets to shift as a result Read full story › Source: The Drum...

on Nov 5, 2020

By Nick King A tennis coach watches their student. They analyse every aspect of the player’s game. Are they getting enough power on their serve? Are they positioning themselves correctly on the court? The coach will look at the ‘what is’ and seek out the differences to the ‘what should be’; where are the weaknesses and how can we turn these into strengths. Roger Federer (arguably one of the best tennis players in the world ever) needs a coach; someone to take a step back and look for the key areas of his game that need improving, to ensure that he stays at the top. The Read full story › Source: The Drum...

on Nov 5, 2020

Global independent digital creative agency AnalogFolk has launched BigUp.AI 2.0, a more powerful version of the AI tool that’s been under beta-testing in the creative community for eight months. It’s an example of future-focused technology that helps tackle bigger societal issues – in this case, women habitually playing down their successes. A leading female director at Nasa, a cognitive behavioural specialist, a young person leaving full time education, a woman in full time employment, a recruitment consultant and a female entrepreneur have all responded to the tool. <iframe src="https://player.vimeo.com/video/475942436″ width=”640″ height=”360″ frameborder=”0″ allow=”autoplay; fullscreen” allowfullscreen> BigUp.AI 2.0 is created by Read full story › Source: The Drum...