Posts made in November, 2020

on Nov 5, 2020

By Imogen Watson From what we’ve seen so far, there’s no ‘one size fits all’ when it comes to ads depicting Christmas in the time of a global pandemic. As the festive showdown gets underway, The Drum explores the approach taken by brands so far to try gauge what we can expect from the rest of 2020’s Christmas ads. Will advertisers deliver a well-needed dose of sparkle, or will Covid-19 be the Grinch that stole Christmas ads? Not to sound all ‘bah humbug’, but as Covid-19 continues to ruin the best-laid plans of 2020, Christmas this year is going to be tough. As Read full story › Source: The Drum...

on Nov 5, 2020

By amit bapna As a part of its growth strategy, WPP has brought its young Indian agency-brand, The Glitch, to join hands with VMLY&R, its global experience agency. From a network point of view, this is in line with the ongoing consolidation taking place across markets, with an idea of benefitting from economies of scale and skill. Nuts and bolts Post this alliance, while The Glitch and VMLY&R India will be collaborating together but they will continue to operate distinct brands and organisational structures. The Glitch, founded in Mumbai in 2010, has been a part of WPP since 2018. Its roster of clients includes Hindustan Unilever, Read full story › Source: The Drum...

on Nov 5, 2020

By Charlotte McEleny Marketers are creating more content than ever and investing more ad spend into digital to capitalise on the growing time spent on digital media. However, adapting creative to digital at speed has driven digital pollution on to the internet because marketers have seen it as an afterthought, according to Ad-Lib Digital. Ahead of a panel at The Drum’s Digital Summit, where top industry minds from brand, agency and tech answer crowd-sourced questions on creativity, we catch up with Ad-Lib creative director Patrick Collister who talks to us about digital pollution and what can be done to limit Read full story › Source: The Drum...

on Nov 4, 2020

By Michael Feeley The United Kingdom has always been a more fragmented place than its name suggests. Now, with tiered regional rules being introduced to combat spikes in Covid-19 in many parts of the country, disparities between local economies have been thrust into the media spotlight once again. The Drum, in partnership with global media platform Teads, recently hosted a panel of expert commentators to examine how brands and agencies in the Northwest of England are adapting to survive and prosper despite the ever-shifting sands of virus-related restrictions. The Drum’s head of content Cameron Clarke moderated the discussion, where he was joined by Guy Read full story › Source: The Drum...

on Nov 4, 2020

By amit bapna The new-age beauty consumer is increasingly looking at interacting with new technologies, according to research. Today’s beauty consumers are online for advice, ideas and inspiration, with 9 out of 10 beauty consumers influenced by digital, as per a recent report launched by Google, Kantar and WPP that traces the evolution of the beauty and personal care industry in India. As per the findings, 67% beauty consumers are interested in virtual reality, 64% are inclined towards augmented reality and 69% keen on using voice assistants. These new and emerging technologies can show the future of the burgeoning beauty industry and help brands meet Read full story › Source: The Drum...