Posts made in November, 2020

on Nov 4, 2020

By amit bapna In this series, The Drum gets brands to share their IPL game plan and the marketing innovations they lined up to make the most of the mega-event. The 13th edition of the mega sporting bonanza IPL (Indian Premier League) is going to have its grand finale in a few days. In a departure from previous years, owing to Covid-19, the matches are being played in the United Arab Emirates (UAE), instead of home-market India. The enthusiasm of cricket-fans across the globe continues unabated. The Drum gets you the playbook of a tyre brand which continues to be excited about the association Read full story › Source: The Drum...

on Nov 3, 2020

By Sam Bradley In this new opinion series, we ask readers of The Drum – from brands, agencies and everywhere in-between – for their advice on real problems facing today’s marketing practitioners. This week, we consider the hard time the marketing and advertising industries have been having recruiting new talent. According to the IPA, the sector is failing to sell itself to young people, and while 87% of students and recent graduates are aware of these industries, less than half could name a single agency. The problem was especially acute among Black, Asian and minority ethnic (BAME) talent. While more BAME respondents were aware Read full story › Source: The Drum...

on Nov 3, 2020

By Rebecca Stewart Whatever happens in the next month or two, Christmas 2020 will be like no other before it. As advertisers grapple with how to stand out during the festive season, you can keep up to date with the best seasonal creative right here. Halloween weekend is barely over, yet it’s already beginning to look a lot like Christmas. Mince pies have tentatively started to appear on the supermarket shelves, as of yet unlit festive lights dangle in waiting in cities across the world and brands have started airing their Christmas ads. As we get ready to shake the dust of the boots Read full story › Source: The Drum...

on Nov 2, 2020

By Imogen Watson You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, everyone’s talking about Burger King’s ‘endorsement’ of McDonald’s. “We never thought we’d be asking you to do this,” begins the classy-looking message from Burger King. After years of trolling its arch-nemesis McDonald’s, today (2 November) Burger King got sentimental, asking its fans that despite all its efforts to highjack McDonald’s customers, it now wants you to ‘order from McDonald’s’. ‘Just like we never thought we’d be encouraging you to order Read full story › Source: The Drum...

on Nov 2, 2020

By Sam Bradley Airbnb was founded in August 2008. Groupon was incorporated in November 2008. WhatsApp was founded two months later, and Uber was founded two months after that. It takes guts to launch a business during a recession. But what united these startups wasn’t the self-belief of their founders, or even their use of tech to provide products and services. It was the fact that they promised to save their customers money. WhatsApp offered a way to cut your phone bill down, Airbnb promised cheaper holidays, Uber cheaper travel and Groupon cheaper everything. It’s no coincidence – when times are hard, consumers Read full story › Source: The Drum...