By amit bapna Linkedin recently launched a major campaign which features real community members and their stories, in a year when job and business confidence could take a hit, The Drum spoke to Linkedin to get underneath the strategy. In a biweekly ‘Workforce Confidence Index’ survey that LinkedIn launched to understand how professionals feel about their jobs, finances, and careers during these testing times, the India findings were interesting. Despite the pandemic, India has remained cautiously optimistic throughout the period, with a renewed focus on building new skills to make the best of these times, the findings showed. This is possibly one reason why Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny In a year of turbulent change, the digital advertising industry is seeking strategies that future-proof against every eventuality. For programmatic, IPONWEB believes there are a few methods to ensure success. Speaking during a fireside chat at The Drum’s Digital Summit, IPONWEB director of business development in APAC, Niraj Nagpal uncovered key strategies that will help future-proof programmatic. To see the full session for free, sign up here. Nagpal believes that the ubiquity of programmatic will render the term redundant soon enough, as all digital media will be somewhat programmatic in its delivery. “It is because we’re in such a rapid change Read full story › Source: The Drum...
Read MoreBy John Glenday You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. With Christmas approaching Sainsbury’s have unleashed the first in a series of festive ads designed to get tastebuds tingling. Sainsbury’s has fired the starting gun on its Christmas campaign, inviting audiences into the homes of three families to establish what the holiday means to people on a personal level. Evoking a more carefree age symbolised by family, laughter and lashings of gravy, Sainsbury’s campaign aims to celebrating Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Diageo, BT, Mercedez, Vans, Virgin, RT, Corsodyl, the Institute of Coding, Porsche, Chipolte and M&S are among the brands who have won at The Drum Awards for the Digital Industries (DADIs) 2020. These awards are here to celebrate all the agencies and brands who are producing exciting and innovative digital work. From apps to consumer products, use of search to social media, paid media and VR, the DADIs have been recognizing excellence for over a decade. This year has been rollercoaster but the need to recognise and celebrate excellence is prevalent more than ever. The virtual ceremony took place on Thursday 12 Read full story › Source: The Drum...
Read MoreBy Mark Murray jones Much has been written about the crisis that our industry, as well as society at large, faced with declining levels of empathy at a time when it is needed most. All too often, however, these concerns offer no tangible solutions. Here, OMD argues that while the prognosis may look poor, there are very real steps that can be taken, collectively helping to turn the tide at this pivotal moment in time. A cultural crisis There can be little argument that empathy is a critical tool for an industry so preoccupied with the art of persuasion. The ability to effectively feel or understand Read full story › Source: The Drum...
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