Posts made in November, 2020

on Nov 13, 2020

By John McCarthy Samsung, which operates 34 million smart TVs across Europe, has released research evidencing a large surge in console gaming during the pandemic. Alex Hole, vice-president of Samsung Ads Europe, shares how his platform may hold the key to reaching them. As one of the main operators of smart TV units, Samsung holds an enviable position in the media ecosystem, with both a hardware business and a connected TV empire. And it’s been keeping a keen eye on viewer habits during the pandemic, recently releasing a study showing a huge increase in play time for console gamers. Tying in with the impending launch Read full story › Source: The Drum...

on Nov 13, 2020

By Imogen Watson Uniting once again, the hotly anticipated John Lewis and Waitrose Christmas ad is finally here – with a difference. Focusing on kindness rather than gift-giving, the ad is just one element of a much wider charity initiative that the partnership will push into 2021. Marketing bosses from John Lewis & Partners talk The Drum through ‘Give a Little Love’, billed as a ‘Christmas campaign like no other, for a year like no other’. “We nearly didn’t produce an advert this year,” admits James Morrison, head of brand marketing for Waitrose. “We were scratching our heads thinking – is the best thing Read full story › Source: The Drum...

on Nov 12, 2020

By amit bapna To get a deeper understanding of what consumers want, even as cultures and societies continue to evolve, Indian Institute of Management Udaipur has launched a ‘Consumer Culture Lab’, which it says is the first Indian B-School to unveil such an initiative. According to Prof. Janat Shah, Director, IIM Udaipur, “this lab would seek to bridge the knowledge gap and initiate a conversation on consumer culture and qualitative research in India.” The lab would work towards plugging the growing gap in understanding Indian consumers by bringing together perspectives from anthropology, sociology, and psychology into consumer research in India. The core team behind Read full story › Source: The Drum...

on Nov 12, 2020

By John McCarthy Ahead of John Lewis’s much anticipated Christmas ad reveal, which as per tradition is expected this Friday (13 November), The Drum explores the retailer’s previous work. Department store John Lewis is a leading light in UK Christmas advertising. Its high profile work over the last decade-and-a-bit have often captured both the headlines and the hearts of the British public. However, in a year like no other, the retailer is up against it to not only bring some festive cheer to a locked-down nation but to ensure it meets the sales it needs to drag it into 2021. This year has doubtless Read full story › Source: The Drum...

on Nov 12, 2020

By Shawn Lim Japanese ad giant Dentsu is reorganising its operations into four operating pillars after deciding to consolidate its brand agencies into six global brands. This comes after its business was significantly impacted by the Covid-19 pandemic, which was reflected in its third-quarter results. The new plans will be announced in February 2021. “We simply have too many brands almost, 300 across both Japan and internationally,” stated Toshihiro Yamamoto, president and chief executive officer at Dentsu Group. “This radical new structure will be more logical and transparent for our clients, enabling us to serve them better.” It will also be operationally more efficient and Read full story › Source: The Drum...