By Lydia Thurlow The drama of the Handforth Parish Council Zoom meeting compelled me to reflect on the refuge social media has provided during this pandemic. Now more than ever, social media is an outlet for rage, exasperation, and bad news, but also a vital resource for escapism, inspiration and – most importantly – community. We’re communal beings by nature. We’re not meant to live under house arrest for months on end, so this last year has been an incredibly lonely time for many of us. We’ve found ourselves digging deep into our resources for patience, resilience, optimism (and sanity). It seemed like the Read full story › Source: The Drum...
Read MoreBy Adam Sefton Bitcoin has been in the news again this week, its value having jumped 72% this year. Much of this gain came after Elon Musk’s Tesla bought $1.5bn worth and said it would accept them as payment for its cars. But does the mysterious cryptocurrency need a rebrand? Adam Sefton, digital strategy director at WPP brand agency Superunion, explores. If 10 years ago you had bought $1,000 worth of Google stock, today it would be worth in the region of $6,000. If you’d been smart enough to stump up the same for Apple stock in 2011, you’d now be sitting on more Read full story › Source: The Drum...
Read MoreBy Eleanor Lim John Mathers, chair of the British Design Fund, and Natasha Chetiyawardana, creative partner and founder at Bow & Arrow, are the co-chairs of The Drum Awards for Design. Here they discuss diversifying the judging panel, changes to this year’s categories, and the important balance of tech and culture. John Mathers: How do you think the design industry has coped with this last year? What trends are we going to see that provide solutions to some of the challenges we’ve faced? Natasha Chetiyawardana: It’s a tale of two opposing halves. We’ve seen individuals that are really suffering. A huge proportion of Read full story › Source: The Drum...
Read MoreBy Shawn Lim Low-cost airline AirAsia has announced it will be launching its food delivery service AirAsia Food in Singapore in March. The airline’s food delivery service began operating in May 2020 and has so far only operated in Malaysia, where the airline is headquartered. “As a disruptive leader, we’re ready to take on the new challenge in Singapore, providing value, simplicity and inclusivity for everyone,” said Tony Fernandes, the chief executive of AirAsia Group in a post on LinkedIn. “Sceptics and naysayers who’d said we’ll never make it in the airline industry – took me seven years to get approval to fly to Singapore but Read full story › Source: The Drum...
Read MoreBy Daniel Hemsley Experience has gone digital in lockdown – Daniel Hemsley, managing director of Swamp Motel, summarises how to get a bit more out of unique digital launches. Digital immersive entertainment is the new kid on the block, an emerging genre of entertainment that blends the visceral excitement and artistry of theatre, with the interactivity and accessibility that digital tools and the internet enables. The pandemic has seen many savvy theatrical businesses move their live offering online to great success. We’re one of those businesses. We entertain more than 2,000 audience members a week through our original experiences, Plymouth Point and The Mermaid’s Tongue. Read full story › Source: The Drum...
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