By Sam Bradley Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners. As International Women’s Day arrives once again, many in the industry are considering how they can do more to help achieve gender parity throughout the marketing sector. Last year, it was reported that the disproportionate economic impact of the pandemic on women could set progress on gender equality back 30 years. What can marketers and advertising agencies do to prevent the pandemic from arresting progress? How do you solve a problem like… gender bias in ad Read full story › Source: The Drum...
Read MoreBy Danielle Gibson In this video series about the future of women in design, The Drum spoke to female leaders, and judges of The Drum Awards for Design, about their experiences within the industry, and what actionable changes are possible today. The design industry in general is still not moving fast enough in the direction of gender parity. To make systematic change, more progress must be made in recruitment and in relationships between clients and agencies. Moderated by John Mathers, chairman of the British Design Fund, The Drum staged a roundtable discussion on the subject with Sue Daun, executive creative director, Interbrand; Chloe Read full story › Source: The Drum...
Read MoreBy Danielle Gibson In this video series about the future of women in design, The Drum speaks to female leaders and judges of The Drum Awards for Design about their experiences within the industry and finds out what actionable changes they’d like to see today. The conversation around gender has evolved a lot recently, from the Me Too movement to calling out how few women there are moving up through the ranks. And in the design industry too, there’s still a long way to go before equality is claimed. It was this specific issue that was covered in a roundtable discussion The Drum Read full story › Source: The Drum...
Read MoreBy Jon Greenhalgh There is a lot going on in the world right now – a pandemic, Brexit, and a lot of global uncertainty, but there are also a lot of opportunities. Global trade is rebounding far quicker than it did after the 2008 financial crisis. Shipping volumes returned to levels in half the time that took to reach post-Lehman. Central banks are continuing to steam ahead with unprecedented financial support packages, driving some global stock markets to record gains. Most importantly, different countries will recover from this period at different speeds. Which ones will recover faster? Which markets show the opportunity most suited Read full story › Source: The Drum...
Read MoreBy Amy Houston Last year life as we knew it was suddenly paused due to the Covid-19 pandemic, yet as a result, we were all catapulted into this new, hyper-digital world. The pandemic has caused a huge shift in how we interact with one another online, and with global movements calling for societal change all the more heightened by these changes, we are seeing the dawning of a new age of online activism. International Women’s Day is fast approaching, and with its ‘Choose to Challenge’ theme, now feels like as good a time as any to reflect on how brands can participate in issue-led days Read full story › Source: The Drum...
Read More
Industry News
