By Anonymous Anonymous Independent media agency Electric Glue has released the second episode of its Sacrifice and Success podcast series, a series which explores how ultimate success is built from sacrifice. In this episode, chairman John Hegarty speaks to TV presenter Gail Porter on her tumultuous journey with fame, mental health and addiction, and how her own daughter ultimately saved her life. Darius Karbassioun, managing director at Electric Glue, said: “Our mental health has never been as challenged as it is today. Whether it is homeschooling, living alone, being away from family or just struggling with the monotony of lockdown, we are all having Read full story › Source: The Drum...
Read MoreBy Shawn Lim Brands and retailers are struggling to reach consumers as normal distribution and logistics channels become obsolete in the new normal. The Drum uncovers how Deliveroo has changed its strategy to become the answer to this issue, launching a new delivery service. Food delivery has become indispensable to modern consumers, and the pandemic has only increased Singaporeans’ reliance on such services in the past year. In a consumer study conducted by market research consultancy Blackbox in 2018, seven out of 10 (69%) consumers in Singapore order from food delivery apps at least once a month, with more than half (53%) saying their Read full story › Source: The Drum...
Read MoreBy amit bapna Recently Singapore-based pop culture marketing agency Culture Group, on-boarded veteran ad-man Dick van Motman, as chairman of its Advisory Board. Motman, the former Dentsu global CEO of content & creative, has previously worked at agency brands like DDB and Leo Burnett in a career spanning over 30 years. The Drum speaks to Motman about the complex Asian market, his new mandate and his views on the future of the agency business. Having worked in network agency setups for many years, what excited you about taking up this role at a ‘younger’ and ‘independent’ The Culture Group? SE Read full story › Source: The Drum...
Read MoreBy Ben Connell No matter where I see it, I’m always impressed by meta advertising. It could be on the side of a bus, a billboard, the pre-roll to a YouTube video or on TV. And it impresses me because I know it took brave creatives to come up with it, and even braver clients to buy it. But after being in the industry for three years, I find myself dying to see more of it. This type of work pokes fun at both the product, the brand and/or the advertising industry itself. And as a result, it gets talked about a lot. I feel that Read full story › Source: The Drum...
Read MoreBy amit bapna With vaccination efforts gathering pace and spring around the corner, conversations are turning again to the return to the office. In India, with cases falling and lockdowns in many states easing, the end of Covid-19 in the country may be in sight. But how will agencies go about resuming office life, for good? We posed that question to chief executives of three of India’s leading network agencies – Ogilvy, BBDO and Havas – and had them share their perspective on life beyond the pandemic. The solutions they’ve hit upon today may well be the best practice of tomorrow Ogilvy Read full story › Source: The Drum...
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