By Ellen Ormesher The coronavirus pandemic has had a severe impact on the mental health of workers at every level, with the struggles around remote working, the pressures of homeschooling and fears over job security, furlough and reduced pay forcing agencies to introduce new measures that care for employee wellbeing. But what toll has it taken on the people behind the tough decisions? The immediate reaction of many agency bosses when the Covid-19 pandemic first hit was to go into problem-solving mode. “When all this first began it was very clear that we were in completely new territory,” says Engine chief executive officer Read full story › Source: The Drum...
Read MoreBy Lauren Lim As International Women’s Day approaches, Lauren Lim, associate creative director at TBWASingapore, ponders a decade in advertising and what it’s taught her about being a woman in the creative industries. This is my tenth year in advertising. A decade of my life in pursuit of creativity. On the surface, a lot seems to have changed. As women in the creative department, we’re constantly reminded that “This is your time! More and more agencies are looking to hire female creatives.” We’re expected to feature emboldened females in our work. Women that are undaunted by laundry detergent choices and wear white pants no matter the time Read full story › Source: The Drum...
Read MoreBy John McCarthy When shoppers were pushed online by the global health crisis, the shops themselves had to follow. Social media apps then accelerated e-commerce products and shoppable ads to entice SMEs and direct response marketers. The Drum talks to TikTok, Facebook, Snap, Pinterest and Twitch about their unique attempts to rebuild our retailers and grow a new segment of ad spend. Almost a quarter (23%) of UK shoppers now use social media to discover and buy new products. And increasingly, they are happy buying products from trusted influencers and brands on their favourite social channels. Meanwhile, another trend emerges. Marketers and retailers Read full story › Source: The Drum...
Read MoreBy Shawn Lim Businesses across Asia Pacific are generally ahead of much of the rest of the world, with pndemic responses across the region faster and more decisive than in many countries in the west. As such, agencies have already begun to return to studios and offices. Can companies elsewhere learn from the difficulties and successes these agencies have faced? We spoke to ad agencies in Japan, Hong Kong, China, Malaysia, Singapore and Australia to find out. Japan Shiori Matsuyama is regional deputy head of people at AnyMind Group. He leads its HR efforts for Japan and the APAC region, and tells The Drum that the Read full story › Source: The Drum...
Read MoreBy amit bapna The world changed last year in the wake of Covid-19, forcing businesses to reassess and recalibrate their offerings. As consumers struggled to make sense of an evolving reality, companies also had to pivot their roadmap in a bid to survive and grow. And in this pursuit, the relevance and value of customer engagement has grown even more significant, becoming a key component of businesses globally while chief experience officers (CXOs) work hard in connecting metrics to tangible business outcomes. Download the report here In fact, brands are increasingly seeing customer engagement as a critical cog in their growth paradigm, leading Read full story › Source: The Drum...
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