By Shawn Lim Traditional auction houses, such as Christie’s, are making headlines through the use of Non-Fungible Tokens (NFTs), which have become increasingly popular because they are not mutually interchangeable. This means content creators are the biggest beneficiaries as NFTs can stop other people from using their work. We find out how NFTs are digital and forever connected with a piece of content or art. At the start of the Covid-19 pandemic in 2020, auction house Christie’s quickly adapted to online and hybrid auction models in order to make sure it could still continue to cater to the needs of its clients and the Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs A new white paper by the traffic app Waze, made in partnership with The Drum, explores how brands can have meaningful interactions with consumers when they are out in their cars. Utilising experts from brands and agencies including Shell, Burger King, Nestlé, and VMLY&R, the white paper explores how 2020 increased the number of single-occupancy vehicles on the roads and, in turn, the opportunities for marketers to intelligently tap into the ascendence of digital out-of-home advertising. Thanks to its industry-leading insight, Waze is able to provide invaluable advice to marketers and brands on how they can adapt to the post-Covid 19 Read full story › Source: The Drum...
Read MoreS4M has hired Benjamin Sekkai as country manager Benelux and Sebastien Clement as country manager Switzerland to lead the drive-to-store platform and oversee the agency’s expansion into local markets. Before joining S4M, both Sekkai and Clement held senior positions at some of the industry’s biggest companies. Sekkai was country manager Belgium at Vectaury; market director Belgium and Portugal at AppNexus and commercial director at Dentsu. As for Clement, he was previously vice-president business development at digital marketing agency Croud, sales director at Innovid and senior account executive at Salesforce. They will be tasked with growing S4M’s platform presence in the Benelux and Swiss markets Read full story › Source: The Drum...
Read MoreBy Sam Bradley Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. The modern workplace is a difficult environment to navigate for people going through the menopause. According to research by the Chartered Institute of Personnel and Development, three-in-five of those experiencing symptoms while at work say it has a negative impact on their performance. Clearly there’s a business case, as well as a moral one, for making staff as comfortable as possible in the workplace. So, how can employers ensure they are providing the Read full story › Source: The Drum...
Read MoreNew AutoMotive has appointed ethical creative agency Media Bounty to work on an integrated campaign to encourage UK drivers to switch petrol and diesel cars for zero emissions electric vehicles. The agency will also handle media planning. The research organization uses data to help government and industry prepare for the transition so that the UK becomes an electric vehicle leader. This ensures drivers’ needs are at the core of policy recommendations, and real change is enacted. New AutoMotive’s consumer facing brand ElectricCar.Guide offers useful tools like the Savings Calculator to give UK motorists the information they need ahead of the 2030 ICE ban Read full story › Source: The Drum...
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